Wine in Moderation to release responsible service training

This new education tool is the result of two years’ work launched in the frame of its strategy for 2020-2025 which aims at empowering wine professionals around the world about responsible and moderate consumption patterns.

While there is a great number of ways to reach and empower consumers, one way is through professionals of the wine sector who are often in direct contact with their customers (wine tastings, hospitality, wine tourism, etc.).

“We believe that all representatives of the wine sector – in every region and at every step of the value chain – have a role to play in finding the best ways to communicate about the value of moderation and to contribute to the reduction of harm due to abusive and hazardous drinking” – said Sandro Sartor, President of Wine in Moderation. “The education and training of professionals is therefore key to empower them with the necessary knowledge and tools to talk about responsible consumption patterns and encourage moderate consumption habits “.

As the international programme of the wine sector, Wine in Moderation has thus developed a training which will be available in different formats (face-to-face and digital) and will be adapted to the cultural needs and national legislation of every country, ensuring the best possible implementation.

“Every module will aim to tackle a specific subject that is considered of crucial importance when it comes to the sustainability of the wine sector (i.e., wine/alcoholic beverages and health, legal framework, good practices, Responsible Communication, etc.)” says Nadia Frittella, Secretary General of the WiM Association. “Our goal is to give professionals all the tools they need to offer their customers a responsible wine experience and we are thrilled to say that the training was also very well received by important actors of the sector such as former WSET CEO Ian Harris.”

“I am delighted to endorse the excellent “Wine for Professionals: from responsible service to sustainable consumption” programme produced by Wine in Moderation. With 45 years of experience in the industry and until recently CEO of WSET, I am convinced that this is a programme which is long overdue and should form a key pillar in the strategy of any company or organization passionate about ensuring the sustainability of wine. With 20 years of experience at WSET, the biggest global provider of education and qualifications in the wine and spirits industries, I have been impressed with the academic rigor which has gone into the creation of this initiative, and I look forward to witnessing - and celebrating - the success of the programme.” Ian Harris – former CEO of WSET

The education sessions will be coordinated at national level by the WiM National Coordinators, who will communicate about the organisation of the training and the release of the digital training for each market.

Considering the increasing interest about alcoholic beverages and health issues and, more specifically, about responsible service, professional training on wine, and social aspects, these education modules will be useful for every actor of the sector who aims to empower as many professionals as possible on responsible consumption habits. This is the only way the sector will be able to maintain a sustainable culture of wine. 

In addition to the launch of the Responsible Service Training, Wine in Moderation has signed a 3-year partnership with ProWein. Wine in Moderation, as the international programme for the wine sector, and ProWein, as one of the leading trade fairs for wine and spirits, will work together to raise awareness about the importance of moderation. Both parties are committed to making this partnership a long-lasting one and hope to continue working together towards a sustainable future for the wine sector.

Our conviction is that this partnership will enable us to reach a broader audience and make a meaningful contribution to encouraging responsible and moderate consumption practices. This represents a pivotal milestone in our quest for achieving sustainability in the wine sector." Sandro Sartor - President of Wine in Moderation  

"We are delighted to be able to offer a global platform for Wine in Moderation with ProWein. This initiative is so infinitely important for consumers on the one hand and the entire wine and spirits industry on the other. We are fully behind Wine in Moderation and will do everything in our power to support the initiative,". Peter Schmitz - Project Director ProWein.