Masters of Wine team up with Wine in Moderation

Brussels, 20 April 2016 – The Institute of Masters of Wine (IMW) joins the Wine in Moderation Programme as a Partner focusing on social responsibility and education.

Wine in Moderation and the Institute of Masters of Wine both seek to encourage responsibility in the serving, selling, communication and consumption of wine.

Wine in Moderation aims to complement and support the knowledge of the students in the Institute’s Study Programme in the areas of moderate and responsible drinking, with the inclusion of an understanding of Wine in Moderation in the examination syllabus for the title of Master of Wine.

By welcoming one of the most prestigious wine Institute in the world as a partner, Wine in Moderation continues its dynamic growth and reinforces its position as the social responsibility movement of the international wine sector.

“There is a natural fit between the education and social responsibility objectives of both Wine in Moderation and the Masters of Wine. We both want people to enjoy and appreciate wine sensibly and avoid abuse.” commented George Sandeman, President of the WiM Association.

“The Institute of Masters of Wine is about promoting excellence in the world of wine" states Pedro Ballesteros MW, Council Member of the Institute of Masters of Wine. He continues “responsible and informed consumption of wine is a necessary path for excellence. We are glad to see that thanks to our partnership with Wine in Moderation, IMW students will also learn about the benefits of wine in moderation and convey, when they become Masters of wine, such an important message”.

The partnership between Wine in Moderation and the Institute of Masters of Wine was celebrated at the WiM Association annual event in Brussels on 20 April 2016. The event, attended by policy makers from Europe and around the world as well as senior representatives of numerous wine institutes, companies and associations, was also the opportunity to present the latest Programme Implementation Report 2014-2015 and the activities developed by the various Wine in Moderation Programme actors.