A responsible service training programme “Responsible service creates sustainable business” was launched in joint effort between ACIBEV and APHORT, with the support of Sogrape Vinhos and ViniPortugal.

This project aims to promote moderate and responsible consumption and to reduce alcohol-related harm. A Professionals Manual guide was thereby developed to acquaint waiters with the responsible service of alcohol. Developed with the aim of accomplishing the commitment made to the National Alcohol and Health Forum, the partners introduced this responsible service of alcohol programme to high profile Horeca guests and civil authorities on 28 October 2014 in Porto, Portugal.

To further illustrate the potential problems that could arise with alcohol abuse, a theater group staged three situations to show that most conflicts can be prevented or handled in their early stages. These plays included cases with minors and adults, for example cases where the law does not allow alcoholic beverages sale (sales to minors, drink-drive and service to inebriated customers).

The opening speeches were made by the presidents Rodrigo Barros Pinto (APHORT) and Jorge Monteiro (ViniPortugal) and by Ana Isabel Alves (ACIBEV). Following this, Vasco Magalhães, Wine Educator from Sogrape Vinhos, presented the Wine in Moderation-Art de Vivre Programme, what is moderate consumption and the risks of alcohol misuse and abuse, followed by a thorough explanation of the previously mentioned server’s guide.

Special guest, Dr. João Goulão from SICAD – Additive Behaviours and Dependencies Intervention Service – made the closing speech in which he applauded the initiative.