A toolbox to encourage responsible consumption

With moderation and responsibility at the heart of the French wine sector, Vin & Société has developed a Toolbox listing all the messages – including responsible consumption benchmarks – which should be included in the different communication material – for instance: events, radio, training courses, tastings, display advertising, etc.

To facilitate the dissemination of information on responsible and moderate consumption patterns, the toolbox has been sent to the whole inter-branch unions.

By adopting these good communication practices, the whole sector is active in informing the public about moderate and responsible consumption patterns.