Our values & Principles

Principles of Wine in Moderation

• A minority of people misuse alcoholic beverages. This misuse can be damaging, not only to the consumers themselves, but also to the people around them. On the other hand, a responsible and moderate consumption of wine can be compatible with a balanced and healthy lifestyle.
• Wine is part of many lifestyles and cultures across the world and drinking patterns depend on local tradition, education, gender, age group and socio-economic factors. Therefore, when encouraging moderation, the needs of each population need to be taken into consideration and in any case all efforts should be based on sound research, social and cultural aspects.
• The wine value chain brings an invaluable social, cultural, agricultural, environmental, and economic contribution to regions and countries. The representatives of the wine sector –in every region and at every step of the value chain– have an important role to play when it comes to communicating about the value of moderation.
• Nonetheless, Wine in Moderation does not intend to promote or increase the consumption of wine, nor does it intend to encourage those who do not drink to start drinking. Wine consumption should be avoided by certain groups such as underage individuals, during pregnancy and breastfeeding, when taking certain medications and when driving. In case of any question about how to evaluate individual health risk, it is advised to consult a medical practitioner.