The roots
- A single global message to reduce harm and inspire moderation when drinking wine.
- Tailored by each culture and community where it is introduced.
- A social responsibility program launched in 2008 by the European wine sector to demonstrate social responsibility and managed by the WiM Association.
Wine in moderation is for all wine producers and wine professionals who want to responsibly present, sell and serve wine!
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Our vision
A sustainable culture of wine.
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Our purpose
Caring about wine consumers and promoting the sustainable culture of wine.
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Our mission
Be the social responsibility program of the wine sector, providing wine professionals with the information and tools to responsibly present wine, and inspiring consumers to fully enjoy wine and its culture in a healthy, positive, and convivial way. All our information is scientifically based. Science has had an important role in the Wine in Moderation programme since the very beginning. For more information about the latest scientific evidence on wine, health and social aspects, visit the Wine Information Council website.
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Our ambition
Become a movement, imparting respect for wine as a product of culture among people who choose to drink and enjoy it as part of a balanced diet and lifestyle.