A new challenge for Malbec

In the frame of its WIM action plan 2015, Bodegas de Argentina has made the WIM programme part of renowned events inside of the Argentinian wine industry and yet again last month during the event “A New Challenge for the Malbec” organised by specialised journalist Francisco Rivero Segura in Buenos Aires.

Winemakers, sommeliers, communicators and passionate consumers were present to taste Argentinian Malbec but most and foremost to learn and share experiences with one another and disseminate the importance of the Argentinian wine culture. Participants also had the opportunity to learn more about the moderate and responsible consumption of wine through videos, and information leaflets disseminated during the event which was communicated through the local press.

Last but not least, water was provided to the 95 exclusive participants who tasted expressions of Malbec from the eight wine producer provinces.