26/01/2015, Brussels, Belgium – For the 5^th consecutive year, Pernod Ricard has renewed the Responsible Party programme through its Partnership with the student organisation Erasmus Student Network (ESN).

Responsible Party aims at promoting responsible consumption of alcohol during student parties through awareness campaigns based on a peer to peer approach. The main messages of conveyed to the participants of these parties are: moderate consumption / don't drink and drive / don't imitate your friends / eat before the party / alternate with soft drinks.

Since 2010, responsible parties have been organised in more than 28 EU countries. In total, more than 175 000 students were reached during those parties.

"Responsible Party" is designed to help student associations organise safe and responsible parties. Student parties' organisers become Ambassadors of Responsible Party by promoting responsible drinking rules and tips among student during parties.

More information about “Responsible Party”

"Responsible Party" is a pan-European awareness campaign created by Pernod Ricard as part of its Corporate Social Responsibility policy. The goal of the programme is to raise awareness among students on responsible drinking and to contribute to the reduction of excessive and inappropriate consumption of alcohol among young adults.

The programme is composed of a toolkit containing prevention and information tools (breathalyzers, BAC estimators, info flyers, and website) so that students can make informed decision when they decide to party and drink alcohol. Additional promotion items (gadgets/videos/Facebook page etc.) support the prevention campaign.