Every year, on April 17, the World Malbec Day is celebrated in Argentina, where this grape variety is emblematic.  

In this occasion, Bodegas de Argentina, our National Coordinator in the country, is always active with specific activities inviting the public to learn more about the Malbec variety and wine in general, its history, culture and how to enjoy it responsibly.

This year, a special video was produced and as usual, the Wine in Moderation message was included in all the campaign-related communications.