Following, the Dutch Wine Trade Association's (KNVW) interest to join the Wine in Moderation movement to promote responsible consumption, WiM Association was invited to present the Wine in Moderation Programme to the KNVW’s General Assembly that took place in Gouda on 30 October 2014.

The lively debate that followed the presentation, proved the high interest and the structured approach of KVNW in Wine in Moderation.

The KVNW is the only national trade association of Dutch wine importers and wholesalers and the 120 members that make up the association represent over 70% of the wine imported into The Netherlands.