At the beginning of September, AEVP - Association of Port Wine Companies launched its 2021 Wine in Moderation Campaign to encourage a sustainable culture of wine. The campaign was widely shared on different medias:

- 20’’ spot on TV (60 ads)

- Cinema Arrabida (10,320 ads)

- JC Decaux – Network of Urban Centers (1,400 billboards all over Portugal)

- STCP – Porto Buses (400 posters)

- Digital Advertising Newspapers Online (400,000 insertions Desktop + Mobile)

As one of the two national coordinators of Wine in Moderation, AEVP is responsible for implementing the programme in Portugal through actions that encourage a healthy lifestyle focusing on the importance of moderate wine consumption.