Wine in Moderation-Art de Vivre introduction to China

27/11/15, Shanghai. In the framework of the “EU-China wine cooperation” project, the Wine in Moderation Programme was presented to the Chinese Alcohol Drinks Association and authorities.

End of November, in parallel with Decanter Shanghai, Shanghai also hosted the EU- Wine China Summit. A delegation of high-level representatives and experts from Europe participated in a vast and polyvalent programme of activities and meetings organised by the European Wine Committee (CEEV) and the Chinese Alcohol Drinks Association (CADA).

With the view of improving the knowledge and responsible appreciation of wine and its culture among the Chinese professionals and consumers, the Wine in Moderation – Art de Vivre Programme was presented by the Wine in Moderation (WIM) Association.

“It is a great pleasure and honor to be in China and present the Wine in Moderation Programme” said Stylianos Filopoulos, Director of the WIM Association “China will soon be the biggest market of wine and it would be our pleasure to support the national efforts for a sustainable culture of wine appreciation”.

This first presentation of the WIM programme was warmly welcomed by CADA officials and opened the discussion for future WIM action in China.