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Le ultime notizie di Wine in Moderation
Novità dall'Associazione

30.05.2023

WiM holds the First Train-the-Trainer Session: Empowering Wine Professionals for Responsible Service and Sustainable Consumption

WiM holds the First Train-the-Trainer Session: Empowering Wine Professionals for Responsible Service and Sustainable Consumption

Following the launch of the Responsible Service Program at Prowein and VinItaly, WiM  undertook the 1st train-the-trainer session on May 30, 2023, at the Wine in Moderation office in Brussels.

Representatives from WiM’s ambassador companies, national coordinators, and related organizations from Italy, Spain, Portugal, and France, gathered to learn about the Program with the intention of introducing it in their home country or company.

In a daylong session led by Ursula Fradera and George Sandeman the participants started with and “icebreaker” session, sharing information about themselves and the cultural and legal aspects of wine in their home country. The diverse country-specific insights, enhanced by the varied professional backgrounds in marketing, wine education, production, and more, brought their wealth of expertise to the training and contributed to an intense discussion and constructive feedback,

The significance of this initial train-the-trainer session was emphasized by Ursula and George, saying "It is really important to equip a core team of trainers with the knowledge they need to train other wine professionals effectively in their own environments. That's why it's essential for us to have the opportunity where we can share valuable insights on how to handle different situ