Success for TV campaign about responsible consumption

“A Moderação leva sempre a melhor” – the spot developed by the Association of Port Wine Companies reached the end of its second phase and was aired 252 times on Portuguese National Television RTP1 and RTP Informação between 1^st July and 12 August 2015.

With the aim of making moderation fun and fresh, this campaign shows two kinds of people opposing those who exaggerate and adopt annoying and/or harmful behaviours to people who provide pleasant moments, concluding that “appreciation is linked to the right "dose"”.

This big TV campaign follows a large number of actions led by the two Portuguese Associations members of WIM: AEVP and ACIBEV, among which: wine and health seminars, Partnerships for education, National TV campaigns, advertising in cinemas, street video panels, etc.

To watch the TV Campaign, we invite you to click here.