UKRSADVINPROM brings Wine in Moderation to Ukraine

PRESS RELEASE - Brussels, 05/12/2024 – UKRSADVINPROM joins forces with Wine in Moderation to advocate for responsible and moderate wine consumption in Ukraine and becomes the 16^th WiM National Coordinator, establishing the movement in Eastern Europe.

By partnering with Wine in Moderation, UKRSADVINPROM is reaffirming its commitment to promoting moderate and responsible wine consumption and fostering a sustainable wine culture at the national level. UKRSADVINPROM will take the lead in launching and implementing the programme, coordinating nationwide activities, and ensuring accountability for their initiatives.

As National Coordinator, UKRSADVINPROM will serve as the primary liaison for Wine in Moderation, engaging and enabling the national wine sector. They will integrate the Wine in Moderation message and visuals into their communication materials inspiring the sector to follow their lead. Additionally, UKRSADVINPROM aims to empower wine consumers through online campaigns and events, promoting responsible wine consumption.

Sandro Sartor, President of the WiM Association, stated: “We are delighted to welcome UKRSADVINPROM as the latest Wine in Moderation National Coordinator. Not only does this reaffirm the strong commitment of the wine sector to encourage moderate and responsible drinking, but it also shows the even stronger will of a national sector that is struggling on numerous other fronts. We look very much forward to working hand in hand with UKRSADVINPROM as we continue to advocate for a sustainable wine culture globally.”

Nataliia Burlachenko, Deputy Head of international relations of UKRSADVINPROM, and responsible for the implementation of the Wine in Moderation Programme in Ukraine, also commented: “At UKRSADVINPROM, we are dedicated to fostering a culture of moderate and responsible drinking across the Ukrainian wine sector. In these difficult times for Ukraine, our mission is to empower wine professionals and consumers alike, promoting not only the appreciation of Ukrainian wines but also the values of sustainability and consciousness in consumption. Together, we are building a responsible, thriving wine culture for the future."

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