A week dedicated to Malbec

For the first time last April, Bodegas de Argentina, Wines of Argentina and the Government of Buenos Aires organised the Malbec Wine Week, a week dedicated to celebrating the Argentinian grape variety.

The Wine in Moderation responsible message was included in all the events’ communication, press releases, websites, fan pages but also and most importantly during the week itself with the distribution of mineral water to all participants.

The festivities which included talks by experts, food trucks, wine tastings, live music, DJ Sets, a great closing event, and which saw the participation of over one hundred of wine stores and restaurants, was attended by more than 6,000 visitors and received great media coverage.