Sogrape and ACIBEV raise awareness on the dangers of drinking and driving at Essência Festival
From the 1st to the 3rd of July, our Ambassador Company Sogrape and ACIBEV, one of our National Coordinators in Portugal, actively took part in the Essência Festival, in Porto, to raise awareness on responsible consumption, with a special focus on the risks related to drink and drive. In a relaxed summer festival atmosphere, delighted by the performance of national and international bands, ACIBEV and Sogrape brought to the attention of almost 1000 visitors the risks of driving under the influence of alcohol.
As part of the promotion of the Wine in Moderation programme, Sogrape carried out 850 breathalyser tests and handed out as many brochures, containing guidelines for low-risk consumption, units of measurement and the legal Blood Alcohol Concentration (BAC) limits for driving in Portugal.
ACIBEV carried out their driving simulator, an initiative that allows participants to experience the effects of different BAC levels by wearing a special set of glasses. Through this activity, they can better apprehend the risks of getting behind the wheel after drinking more than what is recommended.In addition, around 1,200 leaflets with relevant messages on the importance of moderate consumption and the guidelines for low-risk consumption as well as promotional materials such as pens and key rings with the Wine in Moderation logo were handed out.
If you want to follow the next Wine in Moderation – related activities in Portugal, save the dates:
- Grandes Escolhas – Vinhos & Sabores, from 8 to 10 October 2022, in Lisbon
- Encontro com Vinhos – 22 to 24 October 2022, in Lisbon
- Campo Pequeno Wine Market – 11 to 13 November 2022, in Lisbon