Leading Spanish wine companies learn more about the importance of Ambassador Companies

Sandro Sartor, President of Wine in Moderation attended the Executive Committee meeting of FEV, the Spanish Wine Federation, which took place on 22 January in Madrid. During the meeting, Mr. Sartor shared his vision for the future of the Wine in Moderation programme and underscored the critical role of ambassador companies in driving the initiative.

Speaking before leading Spanish wineries, Mr. Sartor emphasised that the Wine in Moderation programme is more essential than ever in supporting wine as a natural part of a balanced and healthy lifestyle and promoting a sustainable wine culture for the long term. He highlighted the importance of wineries becoming more directly and actively involved in the programme as Ambassadors; a step that not only strengthens the programme but also helps wineries navigate the increasingly strict European regulations on sustainability reporting.