Bodegas de Argentina organises a WIM workshop with leading wine companies

(25/06/14, Mendoza) Bodegas de Argentina organised a Wine in Moderation workshop with leading wine companies exchanging knowledge, experience and best practices about the WIM programme implementation in Argentina.

The event took place at Domain Trapiche, one of the biggest wineries, which belongs to Grupo Peñaflor. Thirty people from different areas of different wineries assisted to the meeting and attended the presentations of Bodegas de Argentina, Pernod Ricard, Möet-Henessy Argentina (Domain Chandon), Domain Trapiche and Domain Nieto Senetiner. The HR managers of these wineries explained and shared their experiences, practices, not only on the adoption and implementation of WIM inside their companies, but also how they reach the public by spreading the WIM message.