For its annual Christmas action, ACIBEV has launched a campaign calling for a responsible and moderate consumption of alcoholic beverages.
Based on the updated Wine in Moderation logo, ACIBEV renewed the spot that will be broadcasted on television and in cinemas. From the 20th of November to the 31st of December, the 20” spot will be broadcasted on two TV channels (RTP1 and RTP3), between 22h30 and 01h00, for a total of 151 spots.
From the 28th of November to the 25th of December, the 30" spot will also be aired in over 46 NOS Cinema Complex or 280 screens distributed all over Portugal, and is estimated to reach a total of 40,880 views. This year, the spot will be aired at the launch of the movie “Star Wars - The Rise of Skywalker Star”.
As national coordinator, ACIBEV is responsible for implementing the Wine in Moderation programme in Portugal through actions that encourages a healthy lifestyle by focusing on the importance of moderate wine consumption.
The subtitled version of ACIBEV’s campaign is available here.