Wine in Moderation syftar till att främja ansvar och måttlighet vad gäller vinkonsumtion och dess kulturella och sociala aspekt samt att medverka till en hälsosam livsstil för att förebygga och minska alkoholmissbruk och dess skadeverkningar.
Målet är att förena hela vinsektorn, förbättra vinspecialisters kunskaper och kompetens och verka for att konsumenterna ska få den nödvändiga kunskapen att träffa medvetna val och njuta av vin på ett måttligt och ansvarsfullt sätt, förenligt med en sund livsstil.
Programmet kan anpassas till kulturella och nationella behov, i form av en palett av olika nationella uttryck. I egenskap av aktör i WiM, kommer ni därför att kunna utveckla verksamheter beroende på räckvidd och resurser, struktur och behov på den nationella marknaden.
Det är inom denna ram som medlemmar och supportrar i Wine in Moderation utvecklar aktiviteter för att utbilda och informera både vinspecialister och konsumenter om vinets kulturella värden, samt om de sociala risker och hälsorisker relaterade till överdriven konsumtion av alkoholhaltiga drycker.
All information och utbildningsverksamhet bör baseras på vetenskapliga rön.
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Aktiviteter
01/11/2018 - 05/11/2018
First Wine in Moderation actions in Colombia
ASOVINOS introduced Wine in Moderation at this year’s “Maridaje” festival, one of the greatest gastronomic festivals in Colombia. ...
Location: Medellin, Colombia
28/06/2018 - 29/06/2018
Munskänkarna welcomes Wine in Moderation in Sweden
It was in the occasion of the WiM Spring meetings, that Wine in Moderation members gathered in Sweden to discuss the challenges lying ahead and hold ...
Location: Stockholm, Sweden
29/05/2018 - 31/05/2018
Wine in Moderation at Vinexpo Hong Kong
It is in the frame of Vinexpo Hong Kong, that Vinexpo launched its first Wine in Moderation action. With the ai ...
Location: Hong Kong
04/05/2018 - 05/05/2018
Vyno Dienos embraces Wine in Moderation
The famous Lithuanian wine expo, which took place last May, welcomed over 4000 visitors in 2 days and included references to the moderate and respon ...
Location: Vilnius, Lithuania
02/05/2018 - 02/05/2018
Are wine hackatons compatible with moderation?
Last May, bloggers, journalists, influencers and wine enthusiasts all joined the cultural city of Konex in Buenos Aires to live a new communication ...
Location: Buenos Aires, Argentina
18/03/2018 - 20/03/2018
ProWein 2018
Location: Düsseldorf Exhibition Centre
05/03/2018 - 05/03/2018
Vinocamp looks out to Europe
Wine in Moderation was at Vinocamp, a conference which took place in Paris on 05 March 2018, with a focus on “Wine, Communication, Innovation Wh ...
Location: Paris, France
21/12/2017 - 30/12/2017
ACIBEV TV Christmas campaign: a success
A new social responsibility TV campaign calling for a responsible and moderate consumption of alcoholic beverages was aired in Portugal during the C ...
Location: Portugal
10/11/2017 - 10/11/2017
The Argentinian Wine Open Day
Last 10 November, Bodegas de Argentina and the Argentinean School of Sommeliers (EAS) celebrated the Wine Open Day (WOD). Every year, this social ev ...
Location: Buenos Aires and Mendoza, Argentina
28/09/2017 - 28/09/2017
Fashion and wine in Porto
It is during the Porto Fashion Week Night Out (PFWNO) that AEVP organised the “Wine Urban Art/Wine Spot” during which the Street Artist “Contra” cre ...
Location: Porto, Portugal
10/09/2017 - 10/09/2017
Did you say Port Wine?
The Port Wine Day is the annual celebration of Port Wine that takes place every 10 September. This event, which aims to be a worldwide celebration o ...
Location: Porto, Portugal
01/08/2017 - 31/12/2017
A Wine & Music Tasting? it takes place in Argentina
From August to December 2017, different meetings called "Wine and Music", have been planned together with Wine in Moderation, Grupo Peñaflor, and th ...
Location: Buenos Aires, Argentina
17/07/2017 - 21/07/2017
Because moderation can be refreshing !
Between the 17th and the 21st of July, Sogrape Vinhos held the 5th edition of its annual “Let’s take measure of life” week, as part of the Wine in ...
Location: Porto, Portugal
28/06/2017 - 28/06/2017
Pirandello: his passion for wine
The Istituto di Studi Pirandelliani, a cultural institute of the Italian Ministry of Cultural Heritage, Activities and Tourism, will be organising a ...
Location: Rome, Italy
15/05/2017 - 16/10/2017
The 17th Master of Port is responsible
For the second edition in a row, the Master of Port competition will be carrying the Wine in Moderation logo and encouraging moderate and responsibl ...
Location: Paris, France
27/03/2017 - 18/06/2017
One minute to discover a wine region
With the aim of highlighting oenotourism and the diversity of its wine regions, the French wine sector has developed a set of short TV programmes ca ...
Location: France
01/03/2017 - 01/03/2017
Initiating tasting for young wine professionals
For the first time since its first edition in 1998, the Young Wine Professionals’ Competition (CJPV)* focused on the "responsible and moderate consu ...
Location: Paris, France
25/02/2017 - 05/03/2017
Vines and sustainable agriculture
Vines are an integral part of the landscape and economy of many regions around the world. Cultivation of vines has been part of the agricultural act ...
Location: Paris, France
23/02/2017 - 26/02/2017
Breathalyzers at Essência do Vinho
Sogrape Vinhos was present at the 14th edition of one of Portugal’s leading consumer wine fair “Essência do Vinho”, offering free breatha ...
Location: Porto, Portugal
24/10/2016 - 30/10/2016 | information
Wine in Moderation at Semana del Vino
For the second consecutive edition, Wine in Moderation endorsed the “Semana del Vino” (Argentinean Wine week) that took place from 24 to 30 October ...
Location: Argentina
10/07/2016 - 10/09/2016 | information
Prevention campaign in Italian supermarkets
The fourth edition of the social campaign "Conoscere l’alcol" started off on 10 June 2016 in Italian supermarkets. With the goal to capture the cons ...
Location: Italy
10/04/2016 - 13/04/2016 | information
In vino virtus reenlists for a second edition
For the second consecutive year Unione Italiana Vini together with the Verona state police are in Vinitaly with the social awareness campaign "In Vi ...
Location: Verona, Italy
04/04/2016 - 09/04/2016 | information
A week dedicated to Malbec
For the first time last April, Bodegas de Argentina, Wines of Argentina and the Government of Buenos Aires organised the ...
Location: Argentina
30/10/2015 - 02/11/2015 | information
Sogrape at Encontro com o Vinho e Sabores 2015
Sogrape Vinhos was present at the 2015 “Encontro com o Vinho e Sabores” offering free breathalyzer tests to visitors of Lisbon’s consumer w ...
Location: Porto, Portugal
24/09/2015 - 26/09/2015 | information
Vinos y Bodegas Wine Fair – A classic event
For its 15th edition, the Vinos y Bodegas Wine Fair has taken a step further by putting forward the link between wine and gastronomy and ...
Location: Buenos Aires, Argentina
20/07/2015 - 31/08/2016 | information
A toolbox to encourage responsible consumption
With moderation and responsibility at the heart of the French wine sector, Vin & Société has developed a Toolbox listing all the messages – incl ...
Location: Paris, France
06/06/2015 - 06/06/2015 | information
A new challenge for Malbec
In the frame of its WIM action plan 2015, Bodegas de Argentina has made the WIM programme part of renowned events inside of the Argentinian wine ind ...
Location: Buenos Aires, Argentina
07/11/2014 - 07/11/2014 | education
WIM presented to German university students
Last November, a special event was organised at the University of Cologne by the Students’ organisation and the Forum of Young Chemists. This event ...
Location: Cologne, Germany
04/04/2014 - 04/04/2014 | information
A day at Sogrape Vinhos
On 4th of April 2014, Sogrape Vinhos, S.A. recei ...
Location: Porto, Portugal
27/11/2013 - 27/11/2013 | science
Wine Information Council 2nd Scientific Conference
Following the success of the 1st WIC Conference held in 2009, the Wine Information Council has decided to renew the experience with a second confe ...
Location: Brussels
11/07/2013 - 11/07/2013 | information
Partner Education
A WIM partnership, organised by the Wines of TEJO Commission and the PSP (Public Security Police), with a WIM presentation, wine tasting and B ...
Location: Santarem, Portugal
01/05/2013 | information
Io Vivo Mediterraneo
Federvini communicates its active support towards responsible drinking through a digital platform - a Face ...
Location: Italy
25/04/2013 | information
New WIC website
The Wine Information Council ("WIC") is one of the three pillars of the WIM programme. WIC acts as the focal point of credible scientists and resear ...
Location: World Wide
01/01/2013 - 30/06/2013 | information
Be prepared to speak with your children about alcohol
In conjunction with the Porto Municipal School Department and the Parent Teacher Association of the Pires de Lima School in Oporto, Sogrape Vinhos o ...
Location: Porto, Portugal
03/09/2012 - 31/08/2015 | information
Quien Sabe beber Sabe Vivir
It is the first nationwide and the biggest worldwide campaign undertaken by the Spanish wine sector aiming at the diffusion of moderate drinki ...
Location: Spain
01/08/2012 - 30/07/2014 | education
LDV-VET-Art de Vivre Partnership
VET-Art de Vivre partnership launched in August 2012 is a European funded project under the Leonardo da Vinci partnership programme, with a 2 year d ...
Location: Europe
01/06/2012 | information
Pilot project on WIM website address labelling
Launched in June 2012, the objective of this pilot project is to evaluate the impact of the voluntary labelling of the Wine in Moderation WIM ...
Location: In all the EU (except France) - Evaluation (Spain, Belgium, Sweden)
01/06/2012 - 31/08/2013 | education
Moët Hennessy – Responsible Consumption Training
Moët Hennessy designed a training scheme on Responsible Consumption for its 6,500 employees around the globe (about 4,000 in Europe). This tra ...
Location: Around the world
28/05/2012 - 03/06/2012 | education
1st Brussels Wine Week
WIM was the official partner of the 1st Brussels Wine Week organised by the Brussels-Capital Region in collaboration with Vino Maga ...
Location: Brussels
01/05/2012 - 31/05/2012 | education
WIM & HOTREC Partnership
A Memorandum of Understanding between HOTREC and Wine in Moderation was signed to motivate and facilitate partnership, on a voluntary basis, at nati ...
Location: Europe Wide
01/05/2012 - 30/05/2012 | information
ViniPortugal - Sogrape Vinhos: Vinho a Copo
"A Copo!" (Wine by the Glass) programme launched by the by ViniPortugal (the national wine promotion agency) in Lisbon and Oporto allows consumers t ...
Location: Lisbon - Porto
01/04/2012 - 30/04/2012 | information
Portuguese WIM Campaign (Phase 2)
2nd Wave of actions was led by ACIBEV. During the period running from 15 December to 29 December 2011, the 30-seconds spot of the campaign “Wine in ...
Location: Nationwide
01/04/2012 - 30/09/2012 | information
Repas Divin (Divine Meal)
“Repas divin” (Divine Meal) is a “new gastronomic s ...
Location: France
01/01/2012 - 31/12/2012 | information
Self-Regulation by Sogrape Vinhos
Sogrape Vinhos has implemented the WIM Self-regulation code in conjunction with the APAN Code of Good Practices in Alcohol Communication in all of i ...
Location: All Commercial Communication
01/11/2011 - 30/11/2011 | information
Cracheur d' Or (Golden Spitter Contest)
The Independent Wine Growers of France decided to promote moderation in a playful and original way. ...
Location: Salon de Paris
27/10/2011 - 28/10/2011 | information
The Moscow International Wine Expo (MIWE)
The Moscow International Wine Expo (MIWE) was officially started in 2011, as an internationally recognised professional communication and interactio ...
Location: Moscow
01/09/2011 - 31/10/2011 | information
WIM & Friends of Glass: Pass the Bottle Campaign
In 2011 and looking to enlarge the reach of the WIM message in the wider wine value chain, WIM signed a MoU with Friends of Glass. As part of the WI ...
Location: Brussels
01/01/2011 - 31/12/2013 | education
Ascolta i tuoi Sensi
Several high schools have participated in the project "WINE IN MODERATION – Ascolta i Tuoi Sensi", promoted by the UIV in synergy with the European ...
Location: Italy
01/01/2009 | education
Implementation of Self-Regulation in Spain
On January 1st 2009 the "Self-regulation Wine Code" came into force in Spain in order to follow the implementation of the European Wine C ...
Location: Spain
01/01/2008 | education
WIM as part of the professional training curriculum
As part of the Art de Vivre "life-skills" education pillar of WIM, the DWA developed its own training programme and tools for one-day seminars in wine-related Vocational E ...
Location:
01/01/2008 - 31/12/2011 | education
Vino e Giovani
The "Vino e Giovani" project of the Ministry of Agriculture, Food and Forestry, in collaboration with the Regions and the Universities, was entruste ...
Location: Italy