Wine tourism

Vinturismens popularitet fortsätter att växa och experter tror att vinturismrörelsen endast utnyttjar 20% av sin potential och som lätt kan fördubblas inom en snar framtid.


Bland de faktorer som hjälper rörelsen att expandera är "vinvägar", specialiserade resvägar genom vinproducerande regioner, samt årliga evenemang som Open Cellars under våren, som drar miljontals turister till vingårdar.


Bortsett från att erbjuda en möjlighet att se var och hur vinet framställs, ger vinturismen besökarna en chans att lära sig om traditioner och kultur kopplade till vinframställning och livet på landet.


Även om vinet står i fokus, erbjuds också turister en chans att upptäcka landsbygden och dess natur, prova andra jordbruksprodukter, som olivolja, och njuta av en rad regionala kulinariska specialiteter. Allt detta sammantaget bidrar till att slå broar mellan städerna och landsbygden.


I själva verket är vin och kulinariska upplevelser en drivkraft vad gäller resmål för ett alltmer ökande antal turister.

12/11/2018 |
The United Nations World Tourism Organisation welcomes Wine in Moderation
Press Release – Brussels, November 12th, 2018 – WiM Association joins the United Nations World Tourism Organisation Affiliate membership programme and confirms strong engagement in the sustainable development of wine tourism.
07/09/2018 |
UNWTO Hails Wine Tourism as an approach to Sustainable Rural Development
UNWTO UNWTO called for wine tourism to be made part of national tourism and rural development policies at the 3rd UNWTO Wine Tourism Conference in Chisinau, Republic of Moldova (6-7 September 2018). The two days of discussions engaged experts from 30 countries and addressed UNWTO’s priority of enhancing tourism’s socioeconomic benefits, looking at specific segments like wine tourism. Wine in Moderation was also present to add the topic of responsible drinking in the sustainable development of wine businesses.
08/11/2015 | Culture
European Day of Wine Tourism
Logo of the Day of Wine Tourism

The 7th edition of the European Day of Wine Tourism will take place next 8 November and for the second consecutive year, wine territories on both sides of the Atlantic will celebrate this day. With the aim to make wine culture more accessible to the citizens and highlight the quality of wine, the Day of Wine Tourism is a day that invites wine and tourism lovers to enjoy the activities organised by cities and wine routes in Europe and North America.

01/07/2014 | Culture
Wine Routes in Argentina
Wine tourism in Argentina

Argentina has enormous possibilities for wine tourism, and each route gives the visitor the chance to have unrivaled and unforgettable experiences.


All along the wine routes, tourists can enjoy different sensations which go beyond the limits of their imagination. Exquisite flavours, colours, textures and views await them along with the secrets and spirit of each terroir.

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