Wine in Moderation at Wine Paris for the second consecutive year

This year, from 10-12 February, Wine Paris 2025 became again a central meeting point for stakeholders and innovators in the sector. For the second consecutive year, Wine in Moderation was present, once again showcasing its commitment to promoting a culture of responsible and moderate wine consumption.

This time, Wine in Moderation had a dedicated stand in the international hall, supported by its French National Coordinator, Vin et Société, who were present throughout the fair. The booth offered a variety of informative materials and promotional gadgets, attracting visitors from all over the world eager to learn more about the initiative.

One of the highlights of the event was the engaging discussions with long-standing partners and stakeholders. Furthermore, the growing awareness of the importance of incorporating responsible drinking messages into daily communication and practices brought many new faces to the stand as well, interested in learning more about how they can contribute to the movement.

On the second day of the fair, Secretary General Nadia Frittella participated in the latest episode of the VOICE podcast, organised by Vinexposium and hosted by Ann Burchett. She joined a panel discussion featuring renowned journalist Felicity Carter and CEO of IARD Julian Braithwaite, where they explored the question of responsible drinking in the frame of the ongoing global conversations. During the podcast, Nadia Frittella emphasised the crucial role of Wine in Moderation and how the initiative aims to educate professionals about the risks of alcohol abuse while simultaneously placing wine within the broader context of culture, history, tradition, conviviality, and appreciation.