Moët Hennessy Launches “I Drink Respectfully” to promote moderation

On February 19th, Moët Hennessy, Ambassador company of Wine in Moderation, launched "I Drink Respectfully", an internal campaign designed to raise awareness about the importance of moderation and responsible choices.

Crafted with and for employees, this initiative aims to spark conversations among collaborators about what mindful enjoyment truly means to them, and its importance in their daily lives.

The campaign features 12 portraits of ‘employee ambassadors’ from diverse geographies and roles. Each portrait is paired with an impactful personal quote beginning with "I drink respectfully because…" or "Respectfully, I don't drink because….", highlighting their individual stories and experiences of moderation.

At the campaign launch, Moët Hennessy employees were invited to join the initiative, to have their own portrait taken, and to choose a quote explaining why they, too, choose to drink respectfully.

Moët Hennessy will showcase these ambassador portraits at future internal events, fostering continued discussions on the theme of moderation.

We invite you to discover the launch event for this inspiring campaign on MH's LinkedIn page.

©Philippe Dureuil