In Vino Virtus: the return of Unione Italiana Vini’s campaign in collaboration with the Italian police at Vinitaly 2022

The wait was long but international wine exhibitions are opening up their gates once again! Postponed for two years, Vinitaly will be taking place on 10 – 13 April, welcoming visitors from all over Europe, the Americas, and the UK.

Following the success of the past editions, Unione Italiana Vini will be promoting once again its initiative In Vino Virtus in collaboration with the Italian police throughout the whole exhibition.

In Vino Virtus is a well-known social awareness campaign aimed at promoting the values of moderate and conscious drinking and safe driving to counter the serious phenomenon of drink-driving.

The campaign is part of the overall commitment of Unione Italiana Vini as one of the two National Coordinators of the Wine in Moderation programme in Italy.

You can find some more information about the past years here.

Click here to discover the other initiative on responsible consumption taking place at Vinitaly!