Bodegas de Argentina celebrates Responsible Consumption Day with the #ElegíCuidarte campaign
Bodegas de Argentina, the Argentinean Chamber of the wine industry and National Coordinator of the Wine in Moderation programme, always makes the most of every opportunity to raise awareness about a balanced consumption of wine and to encourage healthy lifestyles.
As part of the Argentinian culture, wine, declared National Drink (Law 26.870), not only generates work and development in the country, but is also a product that can be enjoyed in moderation and as part of a healthy lifestyle.
Awareness, education and communication are at the basis of #ElegíCuidarte, a new initiative of Bodegas de Argentina, to promote the responsible consumption of wines, a fundamental pillar at the core of all their actions.
In this regard, materials have been produced (table tents and stickers with the campaign slogan and a QR with access to all the information available on the website) destined to wineries, bars, food and wine shops with the aim of promoting awareness about moderate wine consumption.
Check out the hashtag #ElegíCuidarte to discover all the initiatives developed within the campaign and click here to see the video produced for the occasion!