AEVP launches a wide Wine in Moderation Campaign throughout different media in Portugal
At the beginning of September, AEVP - Association of Port Wine Companies launched its 2021 Wine in Moderation Campaign to encourage a sustainable culture of wine. The campaign was widely shared on different medias:
- 20’’ spot on TV (60 ads)
- Cinema Arrabida (10,320 ads)
- JC Decaux – Network of Urban Centers (1,400 billboards all over Portugal)
- STCP – Porto Buses (400 posters)
- Digital Advertising Newspapers Online (400,000 insertions Desktop + Mobile)
As one of the two national coordinators of Wine in Moderation, AEVP is responsible for implementing the programme in Portugal through actions that encourage a healthy lifestyle focusing on the importance of moderate wine consumption.