Wine in Moderation and the Institute of Masters of Wine renew their partnership

Wine in Moderation and the Institute of Masters of Wine announce their collaboration as WiM joins as a Research and Industry Associate, and their commitment to address alcohol harm and alcohol abuse and/or misuse, by promoting a sustainable culture of wine.

The IMW first began working with Wine in Moderation in 2016. Since then both entities have grown and expanded, leading to the need to update and reinforce their collaboration. A new action plan has been drafted, laying the basis for a renovated commitment of both parties to raise knowledge on wine, responsible drinking, and healthy lifestyles within the wine sector.

The focus will be on communication and education, two important missions for Wine in Moderation and the IMW. The two entities will continue spreading the important message of moderation and will support their joint actions towards social responsibility through up-to-date information on their respective channels. Moreover, mutual involvement is foreseen in the educational projects carried out by each entity, integrating their content, and expanding their reach.

Julian Gore-Booth, Executive Director of the Institute of Masters of Wine, commented “The IMW is proud to partner with the WiM Association and we look forward to working together on our commitment to raising knowledge on wine, responsible drinking and healthy lifestyles.”

Nadia Frittella, Secretary General of the WiM Association, added: “Counting 415 Masters of Wine from 30 different countries, the IMW represents an invaluable partner for the programme that will continue spreading the Wine in Moderation message among wine professionals across the world. We are very happy to renew our cooperation with this prestigious wine institute, and we are looking forward to giving life to the new projects we have planned together.”

Further information on the WiM Association and the Institute of Masters of Wine can be found below as well as on our website: http://www.wineinmoderation.com/

-ENDS-

About Wine in Moderation

Wine in Moderation is the programme created by the wine sector to inspire an active respect for wine as a product of culture among people who choose to drink, thereby contributing to healthy lifestyles and the reduction of alcohol related harm. The programme builds on scientific evidence, education, and self-regulation to organise and empower wine professionals with the information and tools to responsibly present wine, raising awareness and knowledge about responsible drinking patterns and moderate wine consumption and inspiring consumers to enjoy wine and its culture in a healthy, positive and convivial way. Centrally coordinated, Wine in Moderation is implemented nationally respecting local cultural diversity.

WiM Association

The WiM Association is the international not for profit association founded by wine sector associations and leading wine companies that centrally coordinates the Wine in Moderation programme and expand its reach and impact throughout the world.

About the Institute of Masters of Wine (IMW)

The IMW is a membership organisation with an exceptional international reputation. For almost 70 years, its members – the Masters of Wine (MWs) – have been at the forefront of leadership and expertise in the world of wine. The IMW’s mission is to promote excellence, interaction and learning across all sectors of the global wine community. MWs prove their comprehensive understanding of wine by passing the MW exam, recognised worldwide for its rigour and exacting standards. In addition to passing the exam, members must sign the code of conduct before they are entitled to use the initials MW. This requires them to uphold the highest standards of commercial conduct within the industry. Today, there are 417 Masters of Wine working in 30 countries. The membership encompasses winemakers, sommeliers, buyers, journalists, shippers, consultants, viticulturalists, academics, educators and more. The IMW works with 32 supporters and two research and industry associates, who help promote the IMW’s mission. The five principal supporters are Austrian Wine, AXA Millésimes, Constellation Brands, the Madame Bollinger Foundation, and Waitrose and Partners.