Wine has evolved as part of life, culture, and diet since ancient times. A cultural symbol, the role of wine has transformed over time, moving from an important source of nutrition to a cultural complement to food and conviviality. The art of viticulture and winemaking has also evolved; with some wine regions even being recognised by UNESCO as World Heritage.
The culture of wine in Europe predates the Romans: in ancient Greece, wine was praised by poets, historians, and artists. Dionysus, the Greek god of wine, represented not only the intoxicating power of wine when abused, but also its social and beneficial influences.
A greater understanding of wine can and will enhance your enjoyment of the product. The essence of wine lies predominantly in its colour, aroma, and flavour. It is the diversity of these attributes that has fascinated wine consumers for centuries, while winemakers continually seek new - and rediscover old - techniques to enhance varietal characters.
Wine and culinary experiences have become a driver of destination choice for an increasing number of leisure travellers. The popularity of oenotourism has indeed seen a continuous growth over the years and will continue to do so as experts believe that it is operating at only 20% of its potential and could easily double in the near future.
The Wine in Moderation Day was established for the first time in 2023. With this day we aim to educate and empower consumers to enjoy wine responsibly and in moderation and by sharing the culture of wine. To mark this special day, we invite our members and partners around the world to organise a specific day fully dedicated to talking and elaborating on the importance of moderation in our every day lives.
Enjoy the best wine has to offer, and discover our guidelines for a low-risk consumption of wine.
The way you drink matters It is recommended to follow a moderate and responsible drinking pattern: enjoy wine with the meals, alternate with water, and always avoid binge drinking. Consuming moderate amounts of wine regularly with a meal has been associated with several health benefits, especially if the meals are inspired by the Mediterranean diet. When drinking a glass of wine, the amount you drink is not the only important factor, how you consume it will also matter: this is known as your “drinking pattern”.
Wine has always been an important part of diet, gastronomy and conviviality and has been changing from an important source of nutrition to a cultural complement to food over the years.
A balanced diet is the key element for a healthy lifestyle, and calories are not the only thing that should be considered, the diet should be seen as a whole. Moderation when consuming food and beverages is recommended, however, you might be wondering about your daily calorie intake and the number of calories that are found in wine. Calories vary from wine to wine, and the exact number of calories will depend both on the alcohol and the sugar content of the wine you have chosen.
Learn more on who and when drinking should be avoided.
As with any other alcoholic beverage, the consumption of wine affects the capacity to perform certain activities, such as driving. The alcohol impacts one’s ability to drive, it affects the psychomotor functions of the driver, their vision as well as their behaviour and attitudes.
The internet probably gives different answers and some of your friends might even have indulged in a glass or two when they were expecting, but what are the real dangers linked to consuming alcoholic beverages during the pregnancy?
Underage individuals should not drink. Since adolescents are still in a phase of physical development, their tolerance to alcohol is not fully developed as it is the case for adults. Young people are therefore at particular risk from alcohol consumption because it interferes with their growth, brain development (drinking, at any time before the brain development is complete, may later adversely affect brain function), nutritional status, and personality development.
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Whether you are a small or big winery, whether you are a wine professional working in marketing, wine tourism, or the United Nation’s Sustainable Development Goals, the Wine in Moderation programme is for you!
Discover how you can get involved with Wine in Moderation !
As part of Wine in Moderation, you can develop small or large-scale activities depending on your scope and resources, the structure, and the needs of your national market, etc. These activities can vary from education to communication and target both professionals and consumers about the inherited values of wine culture, as well as the social and health risks related to the excessive consumption of alcoholic beverages. Learn more by visiting our dedicated page.
Register as a Supporter and join our movement for a sustainable culture of wine !
Wine in moderation is for all wine producers and wine professionals who want to responsibly present, sell and serve wine!
Since its creation in 2008, Wine in Moderation has continued to evolve over the years. Discover our history.
What are the values and principles that guide Wine in Moderation?
Social sustainability is at the heart of Wine in Moderation, what guides us on a daily basis?
Discover how Wine in Moderation works.
Get to know our team and our Board of Administration.
Accountability has been at the heart of the Wine in Moderation Programme since the very beginning, to present in a tangible and measurable way our contribution to encourage responsible and moderate drinking patterns and reduce the misuse and abuse of alcohol. The performance of the programme is based on Key Performance Indicators (KPIs) to measure the investment (input) and the results (output) and are assessed with the support of all our national contact points. Take a look at our Implementation Reports.
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