Wine in Moderation Values
Moderation & Responsibility
We embrace moderation responsibility in all our actions.
We respect and celebrate diversity. We tailor our actions to respect and address cultural identities and needs.
We are led by scientific evidence and we are accountable of our actions, seeking continuous improvement.
We are friendly and open. We build partnerships with all relevant stakeholders to reach common goals.
We are passionate and committed to make a difference.
Principles of Wine in Moderation
- While the vast majority of consumers enjoy wine in moderation, a minority misuses alcoholic beverages in ways that can be damaging to themselves and that can harm others around them;
- Responsible and moderate consumption patterns of wine can be compatible with a healthy diet and lifestyle;
- Wine is integral to many lifestyles and cultures across the world;
- Wine drinking patterns depend greatly upon local traditions, education, gender, age group and socio-economic factors; efforts to promote moderation should be tailored to the needs of each population;
- Efforts to promote moderation should be based on sound research, social and cultural aspects;
- All representatives of the wine sector – in every region and at every step of the value chain – have a role to play in finding the best ways to communicate about the value of moderation and to contribute to the reduction of harm from abusive and hazardous drinking.
- The wine value chain brings an invaluable social, cultural, agricultural, environmental and economic contribution to regions and countries.