Our values and principles
Wine in Moderation Values
-
Moderation & Responsibility
We embrace moderation responsibility in all our actions.
-
Diversity
We respect and celebrate diversity. We tailor our actions to respect and address cultural identities and needs.
-
Credibility
We are led by scientific evidence and we are accountable of our actions, seeking continuous improvement.
-
Partnership
We are friendly and open. We build partnerships with all relevant stakeholders to reach common goals.
-
Dedication
We are passionate and committed to make a difference.
Our values and principles
Principles of Wine in Moderation
- While the vast majority of consumers enjoy wine in moderation, a minority misuses alcoholic beverages in ways that can be damaging to themselves and that can harm others around them;
- Responsible and moderate consumption patterns of wine can be compatible with a healthy diet and lifestyle;
- Wine is integral to many lifestyles and cultures across the world;
- Wine drinking patterns depend greatly upon local traditions, education, gender, age group and socio-economic factors; efforts to promote moderation should be tailored to the needs of each population;
- Efforts to promote moderation should be based on sound research, social and cultural aspects;
- All representatives of the wine sector – in every region and at every step of the value chain – have a role to play in finding the best ways to communicate about the value of moderation and to contribute to the reduction of harm from abusive and hazardous drinking.
- The wine value chain brings an invaluable social, cultural, agricultural, environmental and economic contribution to regions and countries.
