“No more no less” – ACIBEV launches WIM campaign on TV and internet.
“No more no less” is the moto of ACIBEV’s new social responsibility video, which was broadcasted in Portugal on TV and internet during Christmas and New Year’s Eve.
From 17 to 31 December, the 20” spot was broadcasted on seven TV channels (RTP 3, SIC Notícias, TVI24, CMTV, Hollywood, Fox and Fox Life), between 22h30 and 01h00, for a total of 182 screenings. The spot was also shared on different websites (CM Jornal, Record, Jornal de Negócios, Sábado, Máxima, Flash, Jornal de Notícias, Diário de Notícias, Dinheiro Vivo, Evasões, SIC, SIC Notícias, Boa Cama Boa Mesa, Jornal Público, rede Sapo, Observador, NIT and Time Out) for a total of 705.000 views.
As national coordinator of Wine in Moderation, ACIBEV is responsible for implementing the programme in Portugal through actions that encourage a healthy lifestyle focusing on the importance of moderate wine consumption. Similar campaigns have been developed in the past.