« It is worth waiting 9 months for a good wine” - Vin & Société campaign addressed to pregnant women
Consistently with the commitment of the sector in preventing risk connected to foetal exposure to alcohol during pregnancy, Vin & Société launched last 10th October an informational campaign “It is worth waiting 9 months for a good wine”. The campaign brings to the attention of pregnant women an important message: due to the risks that alcohol consumption represents for the health of the future babies, “as a precautionary measure, zero alcohol during pregnancy”
The message has been spread through three channels:
- An advertisement published at the beginning of November on printed and online magazines mainly read by women and/or parents (Parents, Cosmopolitan, Magic Maman).
- The creation of a limited edition jewellery in collaboration with creatives of April Please brand and the influencer Poussine.
- Digital tools (available for web and social media) and a dedicated website www.vinetsociete.fr/zeroalcoolgrossesse