The Wine in Moderation-Art de Vivre (WIM) Aisbl took part in the first European session of The Exchange organised by Nomacorc in Montpellier on 2nd June. For this very first European edition, the organisers decided to focus on Corporate Social Responsibility (CSR) and its growing importance in today’s economy. As the international reference in the wine sector’s CSR, WIM Aisbl was invited to present the WIM programme, and its aim to encourage moderate and responsible drinking at European and international level. Its current activities notably in regards to consumer information were also presented.
Aiming at triggering discussion between speakers and participants, it was the perfect occasion for WIM not only to present the WIM programme but also to get direct feedback from winemakers, wine marketers, and personalities who are directly involved with the consumer. Participants responded very positively to the aims and concepts of the WIM programme calling it a very positive approach based on art de vivre and wine culture while informing on moderate and responsible drinking patterns.
Building on the successful concept initially launched in the United States, The Exchange, which gathered approximately 60 personalities from the wine sector, was perceived as a great success from both the organisers and the participants leaving high expectations for the following editions.