In the last couple of years, Belgium has seen an increase in the number of responsible actions targeting wine consumers.
After the participation at various famous events such as Megavino, eat! Brussels drink! Bordeaux or Les Vins du Soir, independent entities have also shown their interest in the programme.
For example, the Belgian company PCfruit, recognised as centre of excellence in fruit research, has included Wine in Moderation material in its latest meetings, informing Belgian professionals on the programme and giving them simple tips on how to organise a responsible wine tasting.
Furthermore, a number of Belgian WiM Supporters have also joined the programme, registering online and launching independent actions throughout the territory.