O programa trabalha com o intuito de incentivar a responsabilidade e a moderação no consumo de vinho enquanto norma cultural e social e de inspirar estilos de vida saudáveis, a fim de evitar e reduzir o abuso do álcool e os danos relacionados.

O programa procura unificar todo o setor vitivinícola, melhorar os conhecimentos e as competências dos profissionais do vinho e motivar ações que proporcionem aos consumidores as competências de vida necessárias para que possam fazer escolhas informadas e apreciar o vinho de uma forma moderada e responsável que seja compatível com um estilo de vida saudável.

Apesar de ser único, o programa é adaptável às necessidades culturais e nacionais, assumindo a forma de um mosaico de diferentes expressões nacionais. Por conseguinte, enquanto interveniente do Wine in Moderation, conseguirá desenvolver atividades em pequena ou grande escala, dependendo do seu âmbito e recursos, da estrutura e necessidades do seu mercado nacional ou de qualquer fator relevante para a sua entidade.

É neste enquadramento que os membros e os apoiantes do Wine in Moderation desenvolvem atividades para educar e informar os profissionais e consumidores acerca dos valores herdados da cultura do vinho, assim como dos riscos sociais e para a saúde relacionados com o consumo excessivo de bebidas alcoólicas.

Todas as atividades informativas e educacionais devem basear-se em factos científicos.

--> De que modo a sua ação poderá ser elegível como Medida Wine in Moderation?

27/02/2018 - 28/02/2018
The International Bulk Wine and Spirits Show
Location: London

15/10/2017 - 16/10/2017
French Aperitif Wines embrace the responsible message
Since it joined the Wine in Moderation programme in 2015, the French Federation for Aperitif Wines (FFVA) has been committed to spread the Wine in M ...
Location: Paris, France

10/09/2017 - 10/09/2017
Did you say Port Wine?
The Port Wine Day is the annual celebration of Port Wine that takes place every 10 September. This event, which aims to be a worldwide celebration o ...
Location: Porto, Portugal

07/09/2017 - 24/09/2017
Wine in Moderation reaches high levels in Hungary
After a busy summer, the National Council of Wine Communities ...
Location: Budapest, Hungary

07/09/2017 - 10/09/2017
eat! Brussels drink! Bordeaux: a trendy & responsible festival
For its fourth collaboration with the Belgian festival eat! Brussels drink! Bordeaux, Wine in Moderation has expanded its action, informing and educ ...
Location: Brussels, Belgium

01/08/2017 - 31/12/2017
A Wine & Music Tasting? it takes place in Argentina
From August to December 2017, different meetings called "Wine and Music", have been planned together with Wine in Moderation, Grupo Peñaflor, and th ...
Location: Buenos Aires, Argentina

17/07/2017 - 21/07/2017
Porque a moderação pode ser refrescante!
De 17 a 21 de julho, a Sogrape Vinhos organizou a quinta edição da semana anual “Vamos tirar medidas à vida”, no âmbito do projeto Wine in Moder ...
Location: Porto, Portugal

28/06/2017 - 28/06/2017
Pirandello: his passion for wine
The Istituto di Studi Pirandelliani, a cultural institute of the Italian Ministry of Cultural Heritage, Activities and Tourism, will be organising a ...
Location: Rome, Italy

22/06/2017 - 26/06/2017
Bodegas de Argentina celebrates 25 years of the French paradox
The term “French paradox” refers to the observation, in 1992, that while both the French and Americans have a diet high in saturated fats, smoke cig ...
Location: Argentina

01/06/2017 - 30/06/2017
Moderate consumption of wine on social media: results show consumers are interested!
In the frame of their multichannel campaign “ ...
Location: The Netherlands

21/05/2017 - 21/05/2017
Festivals in The Netherlands adopt Wine in Moderation !
Fashion shows, food tastings, singers and writers “Celebrating Happiness” – the theme of a festival organised in The Netherlands, targeting women ov ...
Location: The Netherlands

15/05/2017 - 16/10/2017
The 17th Master of Port is responsible
For the second edition in a row, the Master of Port competition will be carrying the Wine in Moderation logo and encouraging moderate and responsibl ...
Location: Paris, France

15/05/2017 - 15/10/2017
Contestants of Master of Port to answer questions about responsible wine consumption
In the frame of the next Master of Port which will be carrying the Wine in Moderation logo for the second consecutive edition, the ...
Location: Paris, France

13/05/2017 - 14/05/2017
Independent winegrowers act for a sustainable wine culture
In their constant efforts to encourage a moderate and responsible consumption of wine, the European Confederation of Independent Winegrowers (CEVI) ...
Location: Rome

11/05/2017 - 14/05/2017
Tasty & Healthy? The new big thing in Argentina – Wine in Moderation at the Masticar Fair in Buenos Aires
With healthy food at the centre of news articles, blog posts, and trends, Bodegas de Argentina decided to participate at the Masticar Food & Win ...
Location: Buenos Aires, Argentina

09/04/2017 - 12/04/2017
In vino virtus 2017 - the third edition of an education campaign at Vinitaly
Following the success of the two previous editions, “In vino virtus” will once more be part of Vinitaly, and will for the first time also be carried ...
Location: Verona, Italy

03/04/2017 - 09/04/2017
Discovering wine culture through the Malbec Wine Week
For the second year in row, Bodegas de Argentina together with Wines of Argentina and the Government of Buenos Aires celebrated the Malbec grape var ...
Location: Buenos Aires, Argentina

27/03/2017 - 18/06/2017
One minute to discover a wine region
With the aim of highlighting oenotourism and the diversity of its wine regions, the French wine sector has developed a set of short TV programmes ca ...
Location: France

01/03/2017 - 01/03/2017
Initiating tasting for young wine professionals
For the first time since its first edition in 1998, the Young Wine Professionals’ Competition (CJPV)* focused on the "responsible and moderate consu ...
Location: Paris, France

25/02/2017 - 05/03/2017
Vines and sustainable agriculture
Vines are an integral part of the landscape and economy of many regions around the world. Cultivation of vines has been part of the agricultural act ...
Location: Paris, France

23/02/2017 - 26/02/2017
ACIBEV promotes Responsible Service & Moderation in Porto
From the 23rd to the 26th of February, ACIBEV took part in one of Portugal’s leading consumer wine fair in Porto: “Essência do ...
Location: Porto, Portugal

23/02/2017 - 26/02/2017
Breathalyzers at Essência do Vinho
Sogrape Vinhos was present at the 14th edition of one of Portugal’s leading consumer wine fair “Essência do Vinho”, offering free breatha ...
Location: Porto, Portugal

14/02/2017 - 14/02/2017
WiM Workshop: second edition focuses on communication & sector self-regulation
On the 14th of February, key actors of the Wine in Moderation programme, actors involved in social responsibility and self-regulation, ga ...
Location: Madrid, Spain

30/01/2017 - 30/01/2017
Greek wine from the ancient athenian symposium to today’s art de vivre
Moderation is embedded in the greek word for wine “krasi”. Krasi means wine mixed with water, a common practice in the ancient symposium, controlled ...
Location: Athens, Greece

26/11/2016 - 30/11/2016 | informação
Intervitis interfructa welcomes Wine in Moderation
Deutsche Weinakademie was present at Intervitis Interfructa with the Wine ...
Location: Germany

11/11/2016 - 14/11/2016 | informação
ACIBEV no Encontro com o Vinho e Sabores 2016
De 11 a 13 de Novembro de 2016, o Centro de Congressos de Lisboa foi palco de mais um “Encontro com o Vinho e Sabores”. A ACIBEV marcou presença no ...
Location: Portugal

24/10/2016 - 30/10/2016 | informação
Wine in Moderation at Semana del Vino
For the second consecutive edition, Wine in Moderation endorsed the “Semana del Vino” (Argentinean Wine week) that took place from 24 to 30 October ...
Location: Argentina

10/07/2016 - 10/09/2016 | informação
Prevention campaign in Italian supermarkets
The fourth edition of the social campaign "Conoscere l’alcol" started off on 10 June 2016 in Italian supermarkets. With the goal to capture the cons ...
Location: Italy

05/05/2016 - 08/05/2016 | informação
A fair dedicated to Wine & healthy eating
Bodegas de Argentina participated at the Masticar Food & Wine fair for the third ...
Location: Argentina

27/04/2016 - 27/04/2016 | informação
A ACIBEV promoveu uma Ação de Formação para Formadores
A ACIBEV promoveu uma Ação de Formação para Formadores no âmbito da implementação do programa de formação “O Serviço Responsável faz o Negócio Suste ...
Location: Lisbon, Portugal

26/04/2016 - 28/04/2016 | informação
Mediterranean Diet Congress reveals links between of diet & health
26-28.04.16, Barcelona, Spain. Celebrating the 20 years of existence, the Mediterranean Diet Foundation held the ...
Location: Barcelona, Spain

10/04/2016 - 13/04/2016 | informação
In vino virtus reenlists for a second edition
For the second consecutive year Unione Italiana Vini together with the Verona state police are in Vinitaly with the social awareness campaign "In Vi ...
Location: Verona, Italy

04/04/2016 - 09/04/2016 | informação
A week dedicated to Malbec
For the first time last April, Bodegas de Argentina, Wines of Argentina and the Government of Buenos Aires organised the ...
Location: Argentina

10/03/2016 - 30/03/2016 | informação
Cinema Campaign “WINE IN MODERATION 2016”
During the Easter break, ACIBEV will be replicating the cinema campaign "Wine ...
Location: Portugal

06/12/2015 | informação
Vin et Société launches multichannel national campaign on drinking guidelines
Vin & Société launched their first public information campaign on drinking guidelines earlier this month. With the ambition to inform the consum ...
Location: Paris, France

01/12/2015 - 31/05/2016 | informação
“Bere meglio” – a training aimed at the Italian HORECA sector
With education at the centre of the Wine in Moderation-Art de Vivre Programme, it is becoming an ever-growing priority for the wine sector to improv ...
Location: Padova, Italy

21/11/2015 - 22/11/2015 | informação
“Porto.Come” – a fine balance between wine and food
The Association of Port Wine Companies (AEVP) attended the 7th E ...
Location: Porto, Portugal

21/11/2015 - 22/11/2015 | informação
The “Porto e Douro Wine Show” is responsible
Between 21 and 22 November 2015, the Association of Port Wine Companies (AE ...
Location: Lisbon, Portugal

01/11/2015 - 06/01/2016 | informação
Wine in Moderation in Portuguese cinemas
The Association of Port Wine Companies (AEVP) and ...
Location: Portugal

30/10/2015 - 02/11/2015 | informação
Sogrape em Encontro com o Vinho e Sabores 2015
De 30 de outubro a 2 de novembro de 2015, o Centro de Congressos de Lisboa foi palco de mais um “Encontro com o Vinho e Sabores”. A Sogrape Vinhos m ...
Location: Porto, Portugal

23/10/2015 - 26/10/2015 | informação
WIM in the biggest wine expo of the Benelux
For the first time, Megavino, the biggest wine expo in the Benelux has decided to take on the ...
Location: Brussels, Belgium

27/09/2015 - 28/09/2015 | informação
Fête de la Gastronomie and Master of Port like moderation
The second edition of "Aperitif Wine: Heritage and Gastronomy" took place alongside the now traditional Master of Port in Paris last 27 and 28 Septe ...
Location: Paris, France

24/09/2015 - 26/09/2015 | informação
Vinos y Bodegas Wine Fair – A classic event
For its 15th edition, the Vinos y Bodegas Wine Fair has taken a step further by putting forward the link between wine and gastronomy and ...
Location: Buenos Aires, Argentina

20/07/2015 - 31/08/2016 | informação
A toolbox to encourage responsible consumption
With moderation and responsibility at the heart of the French wine sector, Vin & Société has developed a Toolbox listing all the messages – incl ...
Location: Paris, France

06/07/2015 - 10/07/2015 | informação
“Dieta Mediterrânica” – a terceira edição de uma semana dedicada à moderação.
No âmbito do projeto Wine in Moderation – Art de Vivre e do compromisso “Álcool no Meio Laboral” com o Fórum Nacional de Álcool e Saúde em ...
Location: Porto, Portugal

01/07/2015 - 12/08/2015 | informação
Success for TV campaign about responsible consumption
“A Moderação leva sempre a melhor” – the spot developed by the Association of Port Wine Companies reached the end of its ...
Location: Portugal

11/06/2015 - 11/06/2015 | informação
Responsib’All Day celebrates its fifth anniversary
Pernod Ricard celebrated the fifth edition of Responsib’All Day last 11 June. This ...
Location: Worldwide

06/06/2015 - 06/06/2015 | informação
A new challenge for Malbec
In the frame of its WIM action plan 2015, Bodegas de Argentina has made the WIM programme part of renowned events inside of the Argentinian wine ind ...
Location: Buenos Aires, Argentina

05/06/2015 - 31/07/2015 | informação
Conoscere l’alcol: a social campaign to sensitise to moderation
The third edition of the social campaign "Conoscere l’alcol" (or “Know Alcohol”) was launched this 5 June in Rome. Producers of wine, spirits and be ...
Location: Italy

04/06/2015 - 18/07/2015 | informação
Uma ação bem recebida pelos Festivais de Verão
Pela primeira vez, o projeto Wine in Moderation by Sogrape Vinhos marcou a sua presença em dois festivais de Verão. ...
Location: Portugal

20/05/2015 - 20/05/2015 | informação
Wine experts: ambassadors of responsible consumption?
With the goal to increase wine experts’ professional and personal competences, the ...
Location: Germany

04/05/2015 - 04/05/2015 | informação
Sector self-regulation at the heart of discussions
Responsible wine communication was recently at the centre of discussions in Germany. Invited at the yearly symposium of the ...
Location: Germany

11/04/2015 - 11/04/2015 | informação
Social responsibility at the Malbec Open Days
For the second consecutive year, Bodegas de Argentina supported the Malbec ...
Location: Buenos Aires, Argentina

22/03/2015 - 25/03/2015 | informação
In Vino Virtus: Italian police launches Wine in Moderation campaign with UIV
On the occasion of Vinitaly, the State Police of Verona in collaboration with Unione Italiana Vini (UIV) is launching “In Vino Virtus”– a Wine in Mo ...
Location: Verona, Italy

12/03/2015 - 12/03/2015 | informação
Italian authorities encourage responsibility and moderation
Rome, March 12, 2015 – Held in the most beautiful auditorium of the Italian Ministry of Agriculture: Sala Cavour, the round table “L’alcool ...
Location: Rome, Italy

26/02/2015 - 01/03/2015 | informação
Sogrape Vinhos at Essência do Vinho 2015
Sogrape Vinhos present at the 2015 “ ...
Location: Porto, Portugal

04/02/2015 - 31/12/2015 | informação
Vin & Société launches weekly “prevention meetings”
Already active on social media, Vin & Société has decided to take the opportunity of their strong presence on Twitter to continue reaching out t ...
Location: France

29/01/2015 - 29/01/2015 | informação
WIM presented at Spanish Wine & Health conference
January 29, Burgos, Spain - The Spanish Wine Federation (FEV) was invited t ...
Location: Burgos, Spain

26/01/2015 - 26/01/2015 | educação
Responsible Party: renewal of the partnership between Pernod Ricard and the Erasmus Student Network
26/01/2015, Brussels, Belgium – For the 5th consecutive year, ...
Location: Brussels

17/12/2014 - 17/12/2014 | educação
Prizes for Wine in Moderation-Art de Vivre students of German vocational schools
Educating young wine professionals is an important focus in the work of the Deu ...
Location: Germany

17/11/2014 - 10/11/2014 | educação
Communicating Moderation and Responsibility - WIM celebrates its 3rd anniversary by organising a conference
To celebrate its 3rd anniversay, WIM will be organising its annual event this 17 November in Brussels by organising a short conference: “Communicating Moderation a ...
Location: Brussels, Belgium

09/11/2014 - 17/11/2014 | educação
Implementation of the Wine in Moderation programme in Argentina presented at the 37th OIV Congress
Mendoza, Argentina, 10/11/2014 - The 37th edition of the World Congress of Vine and Wine in Mendoza welcomed over 1200 ...
Location: Mendoza, Argentina

07/11/2014 - 07/11/2014 | educação
WIM presented to German university students
Last November, a special event was organised at the University of Cologne by the Students’ organisation and the Forum of Young Chemists. This event ...
Location: Cologne, Germany

31/10/2014 - 02/11/2014 | educação
Wine culture session at the Digital Wine Communications Conference
30/10/14, Montreux, Switzerland – WIM Aisbl partnered with the ...
Location: Montreux, Switzerland

30/10/2014 - 01/11/2014 | educação
Vinos y Bodegas Wine Fair adopts the WIM message of responsibility
Considered as one of the most important of the wine industry, the Vinos y Bodegas Win ...
Location: Buenos Aires

28/10/2014 - 28/10/2014 | educação
Quatro entidades nacionais juntaram-se no lançamento do programa de serviço responsável
O serviço responsável faz o negócio sustentável” juntou a ACIBEV e a ...
Location: Porto, Portugal

16/10/2014 - 19/10/2014 | educação
WIM alongside the most recognised chefs in Argentina
Last October, Bodegas de Argentina took part in the ...
Location: Buenos Aires, Argentina

14/10/2014 - 11/01/2015 | educação
“A Moderação leva sempre a melhor” a Portuguese TV Campaign about responsible consumption
Developed by the Association of Port Wine Companies, the TV Campaign “A Mod ...
Location: Portugal

29/09/2014 - 05/10/2014 | educação
Argentinean Wine Week endorsed by the Wine in Moderation-Art de Vivre Programme for the first time
The Wine Week organised from September 29th to October 5th took place in Buenos Aires and the most important cities of Argenti ...
Location: Argentina

21/09/2014 - 21/09/2014 | educação
COPA COGECA at Bruxelles Champêtre
COPA*COGECA was present at the 12th edition of ...
Location: Brussels

18/09/2014 - 19/09/2014 | educação
UIV’s second table on “Wine and Health” further strengthens WIM Implementation in Italy
Taking the opportunity of their board meeting early September, Unione Italiana Vini (UIV) organised their second “Wine and Health” round table in Mo ...
Location: Montalcino, Italy

26/08/2014 - 26/08/2014 | educação
Vinos de Chile organises seminar on Social Responsibility with high representatives of Chilean authorities
To launch the Wine in Moderation-Art de Vivre Programme in Chile and in the frame of the Research & Development (R&D) Consortium, ...
Location: Santiago

21/07/2014 - 25/07/2014 | educação
“Let’s take measure of life” – the second edition of a week dedicated to a moderate consumption of alcohol, diet and exercise
No âmbito do projeto Wine in Moderation e do compromisso com o Fórum Nacional de Álcool e Saúde, a Sogrape Vinhos organizou a segunda edição da sema ...
Location: Porto, Portugal

26/06/2014 - 26/06/2014 | informação
Wine in Moderation Message in the Danube Region Wine Fair at the Committee of the Regions
On June 26th, the Committee of the Regions (CoR) hosted the Danube Region Wine Fair, a wine tasting event which was accompanied by the WI ...
Location: Brussels, Belgium

25/06/2014 - 25/06/2014 | informação
Bodegas de Argentina organises a WIM workshop with leading wine companies
(25/06/14, Mendoza) Bodegas de Argentina organised a Wine in Moderation workshop with leading wine companies exchanging knowledge, experience and be ...
Location: Mendoza, Argentina

24/06/2014 | informação
Wines of Argentina joins the Wine in Moderation programme in Argentina
(24/06/14, Mendoza) Wines of Argentina - WofA, the institution which communicates a ...
Location:

18/06/2014 - 18/06/2014 | informação
WIM common message presented at a Wine & Health Seminar in Portugal
A ACIBEV foi convidada para apresentar a mensagem de Vinho com Moderação no seminário “Vinho e Saúde”, organizado pelo Posto de turismo do Município ...
Location: Barcelos, Portugal

05/06/2014 - 05/06/2014 | educação
The VET Artdevivre Partnership organises dissemination conference in Brussels
The VET Art de Vivre Partnership organi ...
Location: Brussels, Belgium

22/05/2014 - 22/05/2014 | educação
Pernod Ricard’s Responsib’All Day is at its fourth edition
The fourth annual Responsib’All Day action of Pernod Ricard ...
Location: Worldwide

10/04/2014 - 10/04/2014 | informação
FEV receives prize for the WIM implementation in Spain
The Mediterranean Diet Foundation awarded the ...
Location: Barcelona, Spain

04/04/2014 - 04/04/2014 | informação
Sogrape Vinhos educa alunos sobre o consumo responsável
No dia 4 de abril de 2014, a Sogrape Vinhos, S.A. recebeu 1 ...
Location: Porto, Portugal

31/03/2014 - 03/04/2014 | informação
Wine in Moderation-Art de Vivre presented at the 10th Congress on the Mediterranean Diet
Between March 31st and April 3rd, the Spanish edition of ...
Location: Barcelona, Spain

08/03/2014 - 08/03/2014 | educação
Wine in Moderation and Professional Education at Oenorama 2014 Wine-Expo
On the occasion of the 2014 Oenorama wine exhibition (Saturday 8 March 2014 | 11.00 to 12.30 | ...
Location: Greece, Athens, Olympic Fencing Exhibition Centre

07/03/2014 - 09/03/2014 | informação
Wine in Moderation-Art de Vivre at Buenos Aires’ first gastronomy festival
For the first time ever, a Food & Wine Fair was organized in Buenos Aires and ...
Location: Buenos Aires, Argentina

20/02/2014 - 23/03/2014 | informação
WIM at the Ibero-American Wine Business Forum
The first ...
Location: Spain

04/12/2013 - 05/12/2013 | informação
A WIM step forward for Unione Italiana Vini
Unione Italiana Vini (UIV) launched its new working committees among which the committee on “ ...
Location: Italy-Rome

27/11/2013 - 27/11/2013 | ciência
Wine Information Council 2nd Scientific Conference
Following the success of the 1st WIC Conference held in 2009, the Wine Information Council has decided to renew the experience with a second confe ...
Location: Brussels

13/11/2013 - 13/11/2013 | informação
WIM & APHORT Responsible Service Protocol
4th WIM Conference - Lisbon  - November 13 At the conclusion of the 4th ...
Location: Lisbon, Portugal

11/07/2013 - 11/07/2013 | informação
Partner Education
A WIM partnership, organised by the Wines of TEJO Commission and the PSP (Public Security Police), with a WIM presentation, wine tasting and B ...
Location: Santarem, Portugal

01/05/2013 | informação
Io Vivo Mediterraneo
Federvini communicates its active support towards responsible drinking through a digital platform - a Face ...
Location: Italy

25/04/2013 | informação
Novo sítio da Internet do VCM
O Conselho de Informação sobre Vinho (WIC no acrónimo inglês) é um dos três pilares do programa VCM. O WIC actua como ponto de partida para cientist ...
Location: World Wide

01/04/2013 | informação
Federvini’s successful Drink Test App
Together with H3G-Tre Italia (the third Italian mobile company) & Fond ...
Location: Italy

01/01/2013 - 30/06/2013 | informação
“Esteja preparado para falar com os seus filhos sobre o álcool”
Em conjunto com o Departamento das Escolas Municipais do Porto, e a Associação de Pais da Escola Pires de Lima no Porto, a Sogrape Vinhos organizou ...
Location: Porto, Portugal

03/09/2012 - 31/08/2015 | informação
Quien Sabe beber Sabe Vivir
It is the first nationwide and the biggest worldwide campaign undertaken by the Spanish wine sector aiming at the diffusion of moderate drinki ...
Location: Spain

01/08/2012 - 30/07/2014 | educação
LDV - Parceria VET - Art de Vivre
A Parceria VET-Art de Vivre, lançada em Agosto de 2012, é um projecto europeu fundado no âmbito do progr ...
Location: Europe

18/06/2012 - 22/06/2012 | ciência
WIM presentation at the 35th World Congress of Vine and Wine of OIV in Turkey
The OIV Scientific Congress gave the opportunity to introduce the Wine in Moderation initiative to delegates and experts from all over the world. ...
Location: Izmir, Turkey

01/06/2012 | informação
Pilot project on WIM website address labelling
Launched in June 2012, the objective of this pilot project is to evaluate the impact of the voluntary labelling of the Wine in Moderation WIM ...
Location: In all the EU (except France) - Evaluation (Spain, Belgium, Sweden)

01/06/2012 - 31/08/2013 | educação
Moët Hennessy – Responsible Consumption Training
Moët Hennessy designed a training scheme on Responsible Consumption for its 6,500 employees around the globe (about 4,000 in Europe). This tra ...
Location: Around the world

28/05/2012 - 03/06/2012 | educação
1st Brussels Wine Week
WIM was the official partner of the 1st Brussels Wine Week organised by the Brussels-Capital Region in collaboration with Vino Maga ...
Location: Brussels

01/05/2012 - 31/05/2012 | educação
VCM e HOTREC
Entre a HOTREC e Vinho Com Moderação foi assinado um Memorando de Entendimento (ME) para motivar e facilitar a parceria, numa base voluntária, a nív ...
Location: Europe Wide

01/05/2012 - 30/05/2012 | informação
ViniPortugal - Sogrape Vinhos: Vinho a Copo
O Programa "Vinho a Copo", lançado pela ViniPortugal (agência nacional de promoção do vinho) em Lisboa e no Porto, permite aos consumidores escolher ...
Location: Lisbon - Porto

01/04/2012 - 30/04/2012 | informação
2a Fase - acção liderada pela ACIBEV
2a Fase - acção liderada pela ACIBEV Durante o período de ...
Location: Nationwide

01/04/2012 - 30/09/2012 | informação
Repas Divin (Divine Meal)
“Repas divin” (Divine Meal) is a “new gastronomic s ...
Location: France

01/01/2012 - 31/12/2012 | informação
Auto-regulação pela Sogrape Vinhos
A Sogrape Vinhos implementou o código de auto-regulação VCM em conjunto com o Código APAN de Boas Práticas na Comunicação de Álcool em todos os seus ...
Location: All Commercial Communication

01/11/2011 - 30/11/2011 | informação
Cracheur d' Or (Golden Spitter Contest)
The Independent Wine Growers of France decided to promote moderation in a playful and original way. ...
Location: Salon de Paris

27/10/2011 - 28/10/2011 | informação
The Moscow International Wine Expo (MIWE)
The Moscow International Wine Expo (MIWE) was officially started in 2011, as an internationally recognised professional communication and interactio ...
Location: Moscow

11/10/2011 - 11/10/2011 | informação
VCM e Euro-Toques: uma aliança entre a gastronomia e o vinho
Repetindo o sucesso de 2007 e 2008, a recepção oficial das Jornadas Abertas foi organizada pela Euro-Toques, a Comunidade Europeia de Cozinheiros. D ...
Location: Brussels

01/09/2011 - 31/10/2011 | informação
VCM e Friends of Glass: Passa a garrafa
Em 2011, no intuito de estender o alcance da mensagem VCM na cadeia de valor do vinho a um âmbito mais alargado, a VCM assinou um ME com os "Friends ...
Location: Brussels

12/05/2011 - 12/05/2011 | informação
Prevention of alcohol misuse Round table discussion: Binge drinking or Art de Vivre or is there anything in between?
This controversial topic was discussed by representatives of different stakeholders such as: Lawyer J. Busse (German Advertising Standards ...
Location: Berlin

01/04/2011 - 30/04/2011 | informação
Campanha portuguesa VCM - Publicidade nos Cinemas, Vídeo-painéis de rua e televisão
1a Fase - acção liderada pela AEVP a. Publicidade nos Cinemas O VCM foi comunicad ...
Location: Porto

01/01/2011 - 31/12/2013 | educação
Ascolta i tuoi Sensi
Several high schools have participated in the project "WINE IN MODERATION – Ascolta i Tuoi Sensi", promoted by the UIV in synergy with the European ...
Location: Italy

01/01/2009 | educação
Implementation of Self-Regulation in Spain
On January 1st 2009 the "Self-regulation Wine Code" came into force in Spain in order to follow the implementation of the European Wine C ...
Location: Spain

01/01/2008 | educação
WIM as part of the professional training curriculum
As part of the Art de Vivre "life-skills" education pillar of WIM, the DWA developed its own training programme and tools for one-day seminars in wine-related Vocational E ...
Location:

01/01/2008 - 31/12/2011 | educação
Vino e Giovani
The "Vino e Giovani" project of the Ministry of Agriculture, Food and Forestry, in collaboration with the Regions and the Universities, was entruste ...
Location: Italy

| informação
WIM website available on Moët Hennessy brand’s website /direct pop-up to WIM
In order to visit any of Moët Hennessy’s brands webpages, visitors from all over the world have to go through the age-gate page, to discourage under ...
Location: Moët Hennessy brand’s website

| ciência
The role of wine in prevention – from a medical and a sociological perspective
With scientific symposia, the Deutsche Weinakademie informs physicians and other health professionals (high profile multipliers) competently about “ ...
Location: Dresden