TASTE IT AND KNOW IT – a new educative Hungarian Campaign
The “GOOD WINE” educational campaign of the National Council of the Wine Communities Hungary (HNT) has been launched, aiming to channel the wine consumption habits of young adults towards quality.
The aim of the “GOOD WINE” campaign launched by HNT is to encourage young adults (20-35 years) to consume quality Hungarian wine consciously and in moderation. The need for education was highlighted by the results of the HNT's national research, according to which the knowledge of young Hungarian adults on wine is not very high and more importantly that quality is not necessarily considered as a top priority when choosing a wine.
The survey preceding the educational campaign examined in detail the thinking and behaviour of young Hungarian adults regarding wine. The results of the research clearly point out the need to address young adults with new tools and new channels and to help them find their way in the world of Hungarian wines.
The main platform of the campaign features menu items and activities such as:
- the “WINE DATE” quiz, with which every visitor has the possibility to choose a wine that best suits their personality and taste,
- the “WINE PURCHASE CHALLENGE” - which reveals where and in what respects it is worth buying wine,
- the "5 MINUTE WINE SNOB CRASH COURSE" teaches how to taste wisely,
- the WINE DICTIONARY reveals the meaning of the expressions reductive and oxidative,
- moreover the 10+1 coolest wine trends and the 10+1 most embarrassing wine accidents navigate the mazes of quality Hungarian wine consumption.
Otto Légli, President of HNT, commented on the purpose and significance of the campaign: “Our main goal is to introduce young people to responsible, moderate and conscious wine consumption. The promotion that has been implemented by own resources and can be linked to education is about Hungarian wine, as well as about introducing the younger generation to Hungarian wine and its traditions.”
During the campaign, the buzz words “Wine in moderation” will appear on all posters across the country, and a subpage has been created on the website to provide advice on moderate wine consumption.
HNT, as the professional municipality of the viticulture and winemaking sector, and as the Hungarian national coordinator of the international Wine in Moderation movement, is committed to the development of Hungarian wine culture and consumer education.