Federvini promotes responsible wine consumption among university students with ‘No Binge’ communication competition
Federvini recently organised a competition called "No Binge - Communicating responsible consumption" to encourage the responsible consumption of alcoholic beverages. One of two National Coordinators in Italy, Federvini is convinced that educating consumers is crucial to prevent alcohol abuse and thus decided to involve students, inviting them to think about the type of communication campaign they would put together to pass this important message.
The "No Binge - Communicating responsible consumption" project was organised in Rome, where students from the Master's degree in “Organization and Marketing” at La Sapienza University were tasked with developing communication campaigns to prevent alcohol abuse among young people. The students enthusiastically accepted the challenge and presented numerous highly serious, sensitive, and creative projects, demonstrating a conscious approach to the issue. The originality of the claims, the social proposals, the involvement of influencers and the messages proposed, highlighted the value of the collaboration between companies, universities, and students in tackling an issue of economic, social, and cultural importance.
The students who were divided into teams, presented 58 projects, taking up the analytical-creative challenge of the brief. The best 20 teams were awarded, while the first 5 teams were offered special prizes for taking part in the contest.