To offer you a better experience, our website uses some cookies. To continue the visit, please accept our cookie policy

I agree

Cookies information

Our site uses tools, such as cookies, to analyze and improve your experience. You can unsubscribe below:

Statistics

We use tools, such as Google Analytics, to track web traffic and verify the effectiveness of our site.

Necessary

Cookies required for essential services and features such as login forms, shopping cart integration and access control. Without them, our website cannot function properly and we cannot provide any services. Deactivation is not available.

These settings will be kept for 24h

Wine in Moderation News
Initiatives from Members

02.07.2020

#Encasaconasovinos: a social media campaign by ASOVINOS to share responsible drinking messages during COVID-19

#Encasaconasovinos: a social media campaign by ASOVINOS to share responsible drinking messages during COVID-19

When a new challenge comes up, the best way to face it is turning it into an opportunity. During the worldwide lockdown due to COVID-19, different online initiatives have evolved encouraging people to enjoy their time at home and use it to learn something new in a fun and informal way.

To encourage consumers to learn more about the world of wine, ASOVINOS decided to launch a social media campaign “#ENCASACONASOVINOS” (at home with ASOVINOS) to share responsible messages with wine consumers and encourage a sustainable consumption of wine. The messages include which glass suits best each wine, food and wine pairings, responsible consumption tips, fun facts about the diverse wine regions, how to decant a wine, etc.

With lockdown measures moving to a new phase and allowing people more freedom, a new campaign is also underway: ASOVINOS will promote responsible consumption from a wider perspective, also addressing bio-safety standards as an integral part of the programme and supporting the restaurant, bar, discotheque and hotel sectors, important allies in the promotion of wine culture.