ASOVINOS: a picnic at Expovinos to share the Wine in Moderation culture
Thousands of people were reached by the Wine in Moderation message at the Expovinos Wine Fair which took place in Bogota from the 31st of July to the 3rd of August.
ASOVINOS distributed 10,000 water bottles to the fair’s visitors, in partnership with its members and the Coca Cola brand. The water bottles were accompanied by a flyer highlighting the importance of always drinking water when enjoying a glass of wine.
ASOVINOS’ stand which presented a nice picnic area to share and enjoy wine in a caring way, attracted a lot of visitors, becoming the go-to spot for pictures in the fair, and allowing our National Coordinator to share and exchange information with the visitors.
President of ASOVINOS, Luz María Gonzalez de Bedout, was also invited to give a one-hour training on responsible consumption on Friday 2nd of August. Attended by 60 people, the training was well received, with many attendees expressing their gratitude for the commitment of ASOVINOS.
Additional branding opportunities were also taken with the stand of Manuelita adding the seal of Wine in Moderation in its physical facilities and through a pin on its employees, and Dislicores distributing Wine in Moderation pens.
In Medellín these next couple of days? Don’t miss the local Expovinos Wine Fair which will take place from 15 to 18 August 2019.