Wine in Moderation logo

03 FEB 2015


newsletter image

Responsible Party: Renewal of the Partnership between Pernod Ricard and the Erasmus Student Network

26/01/2015, Brussels, Belgium – For the 5th consecutive year, Pernod Ricard has renewed the Responsible Party programme through its Partnership with the student organisation Erasmus Student Network (ESN). Responsible Party aims at promoting responsible consumption of alcohol during student parties through awareness campaigns based on a peer to peer approach. The main messages of conveyed to the participants of these parties are: moderate consumption / don't drink and drive / don't imitate your friends / eat before the party / alternate with soft drinks.




“A Moderação leva sempre a melhor” a Portuguese TV Campaign about responsible consumption

11 October 2014 - 11 January 2015
Developed by the Association of Port Wine Companies, the TV Campaign “A Moderação leva sempre a melhor” was aired over 200 times on Portuguese National television. Constructed on a double approach, the spot presents different kinds of people, opposing those who by exaggerating, adopt annoying and/or harmful behaviours, and those who live or provide pleasant moments. The TV spot, which lasts 30 seconds, thus aims at making moderation fun and entertaining with the main message that “appreciation is linked with the right "dose".
Read more


New website for Vin et Société

January 2015
Constructed around three main themes: mobilisation, commitment of the sector and scientific information, the new Vin et Société (V&S) website was launched at the beginning of the year. This new website aims to put forward the wine sector’s global commitment to social responsibility as well as science based information about wine, health and social aspects, to comprehensively inform and educate French wine professionals and citizens on moderate and responsible wine drinking.
Read more


Vinos y Bodegas Wine Fair adopts the WIM message of responsibility

30 October - 1 November 2014
Considered as one of the most important of the wine industry, the Vinos y Bodegas Wine Faire brought together Argentinean wine professionals and wine lovers in a joyful event.  The 2014 edition, organised by Bodegas de Argentina and La Rural last October, welcomed more than 10 000 visitors and was indeed different than previous years as the Wine in Moderation-Art de Vivre message was put at the core of the wine fair.
Read more


Prizes for Wine in Moderation-Art de Vivre students of German vocational schools

17 December 2015
Educating young wine professionals is an important focus in the work of the Deutsche Weinakademie (DWA) when implementing the Wine in Moderation-Art de Vivre (WIM) initiative in Germany. During a one-day seminar, students learn about health benefits of moderate wine drinking, the associated risks to excessive consumption as well as the legal framework regarding advertising of alcoholic beverages.
Read more


Quien Sabe Beber, Sabe Vivir video

Have you already heard about the Programme "Quien Sabe Beber, Sabe Vivir"?

The Campaign has three main goals:
  1. Raise knowledge and significance on moderate and responsible consumption to the public.
  2. To raise the value of the role of wine in our society as part of our history, culture, landscape and Mediterranean Diet.
  3. To increase knowledge on the different origins and varieties of wines.

To know more, check out this video.



Rome, Italy
Brussels Belgium
12 27

*If you wish to unsubscribe from our list, please visit: [unsubscribe] or reply with an empty email indicating Unsubscribe

Share on Facebook Share on twitter Pin It e-mail