KVNW organizes Symposium: “Wine as part of a healthy and responsible lifestyle”
Last 24 January, the Royal Association of Dutch Wine Traders (KVNW) organised a symposium to discuss the latest scientific research around wine, alcohol and health. Experts from different horizons joined to share their knowledge on current research on healthy eating and drinking, the changing attitude towards alcoholic beverages and the influence o [...]
A new edition of the famous Dutch TV show « Wit, rosé and rood trip » is in filming
After a successful first season, the TV show “Wit rosé and rood trip” will be going on a second ride with Wine in Moderation. On 10 January 2018, wine journalist, Harold Hamersma, and writer and gastronomy specialist, Ronald Giphart, left for South Africa to discover the endless vines and beautiful landscapes the country has to offer together [...]
Dal 27/11/2017 al 27/11/2017
What about alcohol-free wines?
KVNW’s Wine in Moderation campaign “Wim over Wijn” is shaping a sustainable wine culture in The Netherlands. Wim is the virtual character of the campaign and is always curious to learn more about wine and its culture. In collaboration with the magazine “Voeding Nu” - a magazine about food, and food ingredients - KVNW’s Wim over Wijn or [...]
Dal 01/06/2017 al 30/06/2017
Moderate consumption of wine on social media: results show consumers are interested!
In the frame of their multichannel campaign “Wim over Wijn”, KVNW has increased its presence on social media aiming at reaching young adults and generating reactions through live discussions and videos. In June 2017, a Wim online campaign was therefore launched on Facebook, where two link ads and a video were placed asking two specific questio [...]
Dal 21/05/2017 al 21/05/2017
Festivals in The Netherlands adopt Wine in Moderation !
Fashion shows, food tastings, singers and writers “Celebrating Happiness” – the theme of a festival organised in The Netherlands, targeting women over thirty where Wine in Moderation also informed how wine is best appreciated. Information about the moderate and responsible consumption of wine was indeed distributed throughout the different w [...]