Vin et Société

L'associazione Vin & Société è stata creata nel 2003. Essa rappresenta e unisce l'industria del vino francese, con l'obiettivo di trasmettere le conoscenze sul vino, la sua cultura e per promuovere un consumo responsabile.

I suoi membri sono:

  • 21 organizzazioni interprofessionali regionali, che rappresentano tutti i produttori di vino per regione
  • 7 organizzazioni nazionali: commercio (UMVIN); produzione (CNAOC, VIF, CCVF, Vin IGP) organizzazioni interprofessionali (CNIV, ANIVIN de France).


Nel corso del 2011 e il 2012, Vin & Société si è concentrata sulla comunicazione di linee guida inerenti il bere e della "cultura" del vino, promuovendo il bere con moderazione come una norma sociale. Con un investimento di circa 2 milioni di euro, volto a sviluppare le grandi campagne di comunicazione e attività didattiche, il settore vitivinicolo francese, attraverso V & S, è riuscito a raggiungere la società francese (consumatori, professionisti e altri soggetti interessati) e ad aumentare la consapevolezza e la conoscenza.

Vin & Société

12 rue Sainte Anne
75001 Paris
France

www.vinetsociete.fr

Dal 23/02/2019 al 03/03/2019
Vin et Société helps you discover your senses at the 2019 annual Paris International Agricultural Show
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The 2019 annual Paris International Agricultural Show took place from 23 February to the 3rd of March. Vin et Société decided to focus this year’s activities on the development of the senses. A multi-sensory game allowed participants to learn more about the senses involved in wine tasting, such as smell, sight or touch. Vin & Société als [...]
Dal 05/03/2018 al 05/03/2018
Vinocamp looks out to Europe
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Wine in Moderation was at Vinocamp, a conference which took place in Paris on 05 March 2018, with a focus on “Wine, Communication, Innovation Where Is Europe?” and which saw the participation of over 200 wine professionals. Present to introduce the programme to the large number of participants, Wine in Moderation was also invited to attend a r [...]
Dal 27/03/2017 al 18/06/2017
One minute to discover a wine region
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With the aim of highlighting oenotourism and the diversity of its wine regions, the French wine sector has developed a set of short TV programmes called “1 Minute, 1 Vineyard” * that will be broadcasted on the two main public service channels from 27 March to 18 of June. Entirely focused on the heritage of the French wine culture, highlighting [...]
Dal 01/03/2017 al 01/03/2017
Initiating tasting for young wine professionals
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For the first time since its first edition in 1998, the Young Wine Professionals’ Competition (CJPV)* focused on the "responsible and moderate consumption of wine". Through its unique position as WiM National Coordinator in France and considering the theme chosen for this year, it was an honour for Vin et Société to preside the Competition. Ea [...]
Dal 25/02/2017 al 05/03/2017
Vines and sustainable agriculture
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Vines are an integral part of the landscape and economy of many regions around the world. Cultivation of vines has been part of the agricultural activities since ancient time and has its special place in the French agriculture. The annual Paris International Agricultural Show is the perfect opportunity to celebrate it. The annual show which took p [...]
Dal 06/12/2015
Vin et Société launches multichannel national campaign on drinking guidelines
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Vin & Société launched their first public information campaign on drinking guidelines earlier this month. With the ambition to inform the consumer about safe levels of drinking and excessive consumption, this campaign will last several weeks combining social media (#Vindomptables); an information page on the association’s website; and prese [...]
Dal 20/07/2015 al 31/08/2016
A toolbox to encourage responsible consumption
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With moderation and responsibility at the heart of the French wine sector, Vin & Société has developed a Toolbox listing all the messages – including responsible consumption benchmarks – which should be included in the different communication material – for instance: events, radio, training courses, tastings, display advertising, etc. [...]
Dal 04/02/2015 al 31/12/2015
Vin & Société launches weekly “prevention meetings”
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Already active on social media, Vin & Société has decided to take the opportunity of their strong presence on Twitter to continue reaching out to consumers through weekly “prevention meetings” on Twitter. Since early February, Vin & Société invites its followers every Wednesday to present and to learn more about prevention campaigns [...]
Dal 01/04/2012 al 30/09/2012
Repas Divin (Divine Meal)
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“Repas divin” (Divine Meal) is a “new gastronomic series produced by Vin & Société and proposed and broadcasted by national and regional TV Channels and on-line media (web TV and websites). By concocting delicious dishes, learning about wine pairings and discovering unexpected sites in the French wine regions, and providing tips for r [...]
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