ACIBEV TV Christmas campaign: a success

21 Dicembre 2017 - 30 Dicembre 2017
Location: Portugal
Organizzatore: Associação de Vinhos e Espirituosas de Portugal - ACIBEV

Paese: Portugal

A new social responsibility TV campaign calling for a responsible and moderate consumption of alcoholic beverages was aired in Portugal during the Christmas festivities.

Developed by ACIBEV, the new 20 seconds spot was broadcasted on two TV channels (TVI and TVI 24) from 21 to 30 of December 2017, reaching over 6 million spectators for a total of 23 exhibitions.

As national coordinator, ACIBEV is responsible for implementing the Wine in Moderation programme in Portugal through actions that encourages a healthy lifestyle. Previous TV and cinema campaigns have already been developed by the association with the aim to prevent alcohol abuse and misuse and support a sustainable lifestyle.

To view the subtitled version of the campaign, we invite you to click on the following link https://www.youtube.com/watch?v=tNKL_aTE-FM or visit the Wine in Moderation YouTube channel.

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