Il programma ha lo scopo di incoraggiare la responsabilità e la moderazione.
Il programma mira a incoraggiare la responsabilità e la moderazione nel consumo di vino come norma culturale e sociale e ispirare stili di vita sani per prevenire e ridurre l'abuso di alcol e i danni correlati.
Il programma cerca di riunire il settore del vino, migliorare le conoscenze e le competenze dei professionisti del vino e motivare le azioni che forniranno ai consumatori le competenze necessarie per fare scelte informate e per gustare il vino in modo moderato e responsabile, in linea con uno stile di vita sano ed equilibrato.
Pur trattandosi di un solo programma, esso è adattabile alle esigenze culturali e nazionali. Come attore di Wine in Moderation, potrete sviluppare attività piccole o grandi a seconda delle vostre risorse e del vostro campo di applicazione, la struttura e le esigenze del vostro mercato nazionale o qualsiasi altro fattore rilevante per la vostra entità.
E' in questo contesto che i membri e sostenitori di Wine in Moderation sviluppano attività per formare e informare i professionisti e consumatori sui valori ereditati dalla cultura del vino e sui rischi sociali e sanitari associati al consumo eccessivo di bevande alcoliche.
Tutte le informazioni e le formazioni di Wine in Moderation sono basate su prove scientifiche.
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Attività
03/07/2020 - 03/07/2020
DWA breathalysers win promotion gift award
Together with testme GmbH, the Deutsche Weinakademie participated in the Promotional Gift Award, an international prize for haptic communication active since 2003 and a ...
Location:
01/07/2020 - 31/08/2020
AEVP launches new Wine in Moderation Brand Campaign
AEVP - the Association of Port Wine Companies - has recently launched a multimedia awareness campaign to encourage a sustainable culture of wine while endorsing the new Wine in Mod ...
Location: Portugal
24/03/2020
Download Wine in Moderation’s new logo !
After releasing its new visual identity last November, Wine in Moderation is happy to make its new and updated logos available for download! ...
Location:
05/11/2019 - 05/11/2019
Wine in Moderation launches major rebranding
Press Release – Brussels, 05 November 2019: “CHOOSE | SHARE | CARE” is the new message of Wine in Moderation with an innovative visual ident ...
Location:
03/10/2019
WeWine: a new type of event in Argentina
The first edition of WeWine, the wine festival for millennials organised by Bodegas de Argentina with La Rural, was held on 3 and 4 October 2019. Th ...
Location:
08/07/2019 - 12/07/2019
Moderation is our lifestyle!
Sogrape Vinhos held the seventh edition of its yearly Wine in Moderation week last July. This year’s edition was built around the new Wine in Modera ...
Location: Porto, Portugal
17/04/2019
A Responsible Malbec Month
In commemoration of the World Malbec Day, which takes place on 17 April every year, Bodegas de Argentina decided to dedicate the entire month to spe ...
Location:
27/03/2019
France: millennials and wine
With the aim to understand the place that wine occupies in the culture and the heart of the millennial generation, Vin & Société organised its s ...
Location:
18/03/2019
Dutch character Wim visits ProWein
Every year, ProWein turns “Orange” for an hour. Organised by the German wine office based in the Netherlands, this year’s “Orange hour” also saw the participation of the Dutch W ...
Location:
06/03/2019
18th Master of Port: New edition
For this year’s edition, the 18th Master of Port competition will be carrying once more the Wine in Moderation logo and encouraging moder ...
Location:
30/01/2019
10 years of 'Responsible Parties'
400,000 students, 32 countries and more than 600 parties, these are the numbers that represent 10 years of “Responsible Parties”. ...
Location:
18/12/2018
Wine in Moderation - a 2018 Retrospective
2018…a year we will certainly remember within Wine in Moderation! While we celebrated our 10 years anniversary, we also started planning the future ...
Location:
19/11/2018
Shaping the future of wine in Uruguay
The 41st World Congress of Vine & Wine “Shaping the Future: Production and Market Challenges” came to a close last 23 November after ...
Location:
01/11/2018 - 05/11/2018
First Wine in Moderation actions in Colombia
ASOVINOS introduced Wine in Moderation at this year’s “Maridaje” festival, one of the greatest gastronomic festivals in Colombia. ...
Location: Medellin, Colombia
22/10/2018
Wim continues his online campaign
When browsing Facebook in The Netherlands, you might come across Wim. But who is he? This friendly character is the face of the Wine in Mod ...
Location:
04/10/2018
Wine in Moderation in Lithuania on a roll
Since it joined Wine in Moderation in December 2017, the Sommelier School of Lithuania (SSL) has been gradually launching initiatives and developing ...
Location:
03/07/2018
Vin & Société presents new Prevention Plan
Beginning of July marked an important step for Vin & Société which presented to President Macron its new “Prevention Plan”, the sector’s contrib ...
Location:
28/06/2018 - 29/06/2018
Munskänkarna welcomes Wine in Moderation in Sweden
It was in the occasion of the WiM Spring meetings, that Wine in Moderation members gathered in Sweden to discuss the challenges lying ahead and hold ...
Location: Stockholm, Sweden
17/06/2018
Breathylising Masters of Wine
Master of Wine is one of the highest distinction in wine business, a title that is attributed only to those few with an excellent knowledge of ...
Location:
29/05/2018 - 31/05/2018
Wine in Moderation at Vinexpo Hong Kong
It is in the frame of Vinexpo Hong Kong, that Vinexpo launched its first Wine in Moderation action. With the ai ...
Location: Hong Kong
25/05/2018
GDPR: Wine in Moderation updates
As you may know, 25 May 2018 marked the entry into force of the General Data Protection Regulation (EU) 2016/679 on the protection of natural person ...
Location:
04/05/2018 - 05/05/2018
Vyno Dienos embraces Wine in Moderation
The famous Lithuanian wine expo, which took place last May, welcomed over 4000 visitors in 2 days and included references to the moderate and respon ...
Location: Vilnius, Lithuania
02/05/2018 - 02/05/2018
Are wine hackatons compatible with moderation?
Last May, bloggers, journalists, influencers and wine enthusiasts all joined the cultural city of Konex in Buenos Aires to live a new communication ...
Location: Buenos Aires, Argentina
18/03/2018 - 20/03/2018
ProWein 2018
Location: Düsseldorf Exhibition Centre
05/03/2018 - 05/03/2018
Vinocamp looks out to Europe
Wine in Moderation was at Vinocamp, a conference which took place in Paris on 05 March 2018, with a focus on “Wine, Communication, Innovation Wh ...
Location: Paris, France
21/12/2017 - 30/12/2017
ACIBEV TV Christmas campaign: a success
A new social responsibility TV campaign calling for a responsible and moderate consumption of alcoholic beverages was aired in Portugal during the C ...
Location: Portugal
18/12/2017
A 2017 Retrospective
With 2017 coming to an end, we are delighted to look back at yet another year of growth and co-creation. Numerous activities, new members and ...
Location:
10/11/2017 - 10/11/2017
The Argentinian Wine Open Day
Last 10 November, Bodegas de Argentina and the Argentinean School of Sommeliers (EAS) celebrated the Wine Open Day (WOD). Every year, this social ev ...
Location: Buenos Aires and Mendoza, Argentina
07/11/2017
15 years since the creation of the CEVI
It was in 2002 that CEVI emerged with the aim to gather and represent the independent winegrowers in Europe. Today, the Confederation of European Wi ...
Location:
28/09/2017 - 28/09/2017
Fashion and wine in Porto
It is during the Porto Fashion Week Night Out (PFWNO) that AEVP organised the “Wine Urban Art/Wine Spot” during which the Street Artist “Contra” cre ...
Location: Porto, Portugal
15/09/2017
Responsible actions in Belgium
In the last couple of years, Belgium has seen an increase in the number of responsible actions targeting wine consumers. ...
Location:
10/09/2017 - 10/09/2017
Did you say Port Wine?
The Port Wine Day is the annual celebration of Port Wine that takes place every 10 September. This event, which aims to be a worldwide celebration o ...
Location: Porto, Portugal
01/08/2017 - 31/12/2017
A Wine & Music Tasting? it takes place in Argentina
From August to December 2017, different meetings called "Wine and Music", have been planned together with Wine in Moderation, Grupo Peñaflor, and th ...
Location: Buenos Aires, Argentina
17/07/2017 - 21/07/2017
Because moderation can be refreshing !
Between the 17th and the 21st of July, Sogrape Vinhos held the 5th edition of its annual “Let’s take measure of life” week, as part of the Wine in ...
Location: Porto, Portugal
12/07/2017
Hungarian wines go WiM
Celebrating its first year as national coordinator of the Wine in Moderation programme in Hungary, the ...
Location:
28/06/2017 - 28/06/2017
Pirandello e il vino
L’Istituto di Studi Pirandelliani, Istituto culturale del Ministero dei beni e delle attività culturali e del turismo (Mibact), organizza a Roma il ...
Location: Rome, Italy
13/06/2017
Wim is alive!
The nice and friendly character Wim, developed in the frame of the Dutch “Wim over wij ...
Location:
01/06/2017
Born Digital Wine Awards back in 2017
Press Release – Brussels, 1st of June 2017: The Born Digital Wine Awards (BDWAbyWiM) return in 2017 and will be opening for s ...
Location:
15/05/2017 - 16/10/2017
The 17th Master of Port is responsible
For the second edition in a row, the Master of Port competition will be carrying the Wine in Moderation logo and encouraging moderate and responsibl ...
Location: Paris, France
03/04/2017
A food channel goes moderate
The famous Dutch food channel “24 Kitchen” has recently joined the Wine in Moderation programme in The Net ...
Location:
27/03/2017 - 18/06/2017
One minute to discover a wine region
With the aim of highlighting oenotourism and the diversity of its wine regions, the French wine sector has developed a set of short TV programmes ca ...
Location: France
19/03/2017
Wine in Moderation at ProWein
The Wine in Moderation message will be present at ProWein, one of the world’s leading wine trade fairs which will take place in Düsseldorf ...
Location:
03/03/2017
Simple pleasures of life
At a time when the Danish “hygge” calls for a “well-being” and that the Japanese Wabi-Sabi promotes appreciating the beauty in the “naturally imperf ...
Location:
01/03/2017 - 01/03/2017
Initiating tasting for young wine professionals
For the first time since its first edition in 1998, the Young Wine Professionals’ Competition (CJPV)* focused on the "responsible and moderate consu ...
Location: Paris, France
25/02/2017 - 05/03/2017
Vines and sustainable agriculture
Vines are an integral part of the landscape and economy of many regions around the world. Cultivation of vines has been part of the agricultural act ...
Location: Paris, France
23/02/2017 - 26/02/2017
Breathalyzers at Essência do Vinho
Sogrape Vinhos was present at the 14th edition of one of Portugal’s leading consumer wine fair “Essência do Vinho”, offering free breatha ...
Location: Porto, Portugal
01/02/2017
A Guide to enhance your wine tastings
Wine in Moderation has always believed that a greater understanding of tasting and appreciation of wine can improve the consumer’s enjoyment and as ...
Location:
29/11/2016
Wim encourages moderation on the radio
During a local radio broadcast named “Kijk op de samenleving'” or “Look at society”, Jannetta Wanders, the project manager responsible for the D ...
Location:
24/10/2016 - 30/10/2016 | informazioni
Wine in Moderation at Semana del Vino
For the second consecutive edition, Wine in Moderation endorsed the “Semana del Vino” (Argentinean Wine week) that took place from 24 to 30 October ...
Location: Argentina
01/08/2016 | informazioni
BDWAbyWIM 2016 increases submissions
The 2016 edition of the Born Digital Wine Awards, brought to you by Wine in Moderation (BDWAbyWIM) recently closed submissions, receiving 267 entrie ...
Location:
27/07/2016 | informazioni
Wine in Moderation releases new videos
A new Wine in Moderation video currently available in 7 languages, was created by the WiM Association, with the aim to explain in a fun and fresh wa ...
Location:
10/07/2016 - 10/09/2016 | informazioni
Prevention campaign in Italian supermarkets
The fourth edition of the social campaign "Conoscere l’alcol" started off on 10 June 2016 in Italian supermarkets. With the goal to capture the cons ...
Location: Italy
25/04/2016 | informazioni
New leaflets for Wine in Moderation
After using our old leaflets for some years, it was time for some refreshing changes. We are therefore happy to announce that the Wine in Moderation ...
Location:
20/04/2016 | informazioni
Celebrating WiM Annual event 2016
For one more year, Wine in Moderation celebrated its anniversary in Brussels together with many important wine personalities. ...
Location:
19/04/2016 | informazioni
Wine in Moderation at 2016 FIVS conference
18-20 April, Brussels. For yet another year, FIVS held their Global Trade Policy Conference, in Brussels. WiM association was there to inform the hi ...
Location:
10/04/2016 - 13/04/2016 | informazioni
In vino virtus reenlists for a second edition
For the second consecutive year Unione Italiana Vini together with the Verona state police are in Vinitaly with the social awareness campaign "In Vi ...
Location: Verona, Italy
04/04/2016 - 09/04/2016 | informazioni
A week dedicated to Malbec
For the first time last April, Bodegas de Argentina, Wines of Argentina and the Government of Buenos Aires organised the ...
Location: Argentina
03/03/2016 | informazioni
Wine in Moderation goes to Hungary
3 March 2016, Budapest – WIM Association presented the Social Responsibility Programme of the wine sector in the 4th edition of the Wine Law and Mar ...
Location:
17/11/2015 | informazioni
Two years of WIM in Argentina
Last 17 November, Bodegas de Argentina presented “Wine in Moderation: Two years after & Next Steps” at Casa Nieto Senetiner. The main objective ...
Location:
08/11/2015 | informazioni
European Day of Wine Tourism
The 7th edition of the European Day of Wine Tourism will take place next 8 November and for the second consecutive year, wine territories ...
Location:
30/10/2015 - 02/11/2015 | informazioni
Sogrape at Encontro com o Vinho e Sabores 2015
Sogrape Vinhos was present at the 2015 “Encontro com o Vinho e Sabores” offering free breathalyzer tests to visitors of Lisbon’s consumer w ...
Location: Porto, Portugal
28/10/2015 | informazioni
Wine in Moderation at the BASF Creator Space
On 28-29 October, in the occasion of their 150-year anniversary, BASF organised a Creator Space Summit to celebrate sustainability. Wine in Moderati ...
Location:
07/10/2015 | informazioni
Follow Wine in Moderation on Twitter
Join our community and our newly developed Twitter page to follow our live tweets stay informed about the latest news and information about our programme, activities and events ...
Location:
24/09/2015 - 26/09/2015 | informazioni
Vinos y Bodegas Wine Fair – A classic event
For its 15th edition, the Vinos y Bodegas Wine Fair has taken a step further by putting forward the link between wine and gastronomy and ...
Location: Buenos Aires, Argentina
10/09/2015 | informazioni
“Eat! Brussels Drink! Bordeaux”...in moderation
For the second consecutive year, Bordeaux wines join Brussels’ most famous food fair. Primarily based on the discovery of gastronomies from around t ...
Location:
20/07/2015 - 31/08/2016 | informazioni
A toolbox to encourage responsible consumption
With moderation and responsibility at the heart of the French wine sector, Vin & Société has developed a Toolbox listing all the messages – incl ...
Location: Paris, France
15/07/2015 | informazioni
HOTREC releases annual report
HOTREC just released its 2014/2015 Annual Report dedicating an entire page to responsible and moderate consumption and its partnership with th ...
Location:
06/06/2015 - 06/06/2015 | informazioni
A new challenge for Malbec
In the frame of its WIM action plan 2015, Bodegas de Argentina has made the WIM programme part of renowned events inside of the Argentinian wine ind ...
Location: Buenos Aires, Argentina
05/06/2015 - 31/07/2015 | informazioni
Al via la terza edizione di “Conoscere l’alcol”
Roma, 5 giugno 2015. Prende il via oggi la terza edizione di “Conoscere l’alcol”, la campagna sociale di sensibilizzazione sul consumo respons ...
Location: Italy
02/06/2015 | informazioni
The Exchange comes to Europe
The Wine in Moderation-Art de Vivre (WIM) Aisbl took part in the first European session of The Exchange organised by Nomacorc in Montpellier on 2 ...
Location:
12/03/2015 - 12/03/2015 | informazioni
Le autorità Italiane incoraggiano un consumo moderato
Due poli, solo in apparenza opposti, di un binomio in realtà inscindibile nell’atto della scelta e del consumo, anche del vino: la ragione, da un la ...
Location: Rome, Italy
24/02/2015 | informazioni
Major Belgian newspaper praises WIM
Le Soir, major Belgian newspaper, published an extensive article on the Wine in Moderation-Art de Vivre programme, where WIM is recognised as the good way to promote responsibil ...
Location:
04/02/2015 - 31/12/2015 | informazioni
Vin & Société launches weekly “prevention meetings”
Already active on social media, Vin & Société has decided to take the opportunity of their strong presence on Twitter to continue reaching out t ...
Location: France
20/01/2015 | educazione
New website for Vin et Société
Constructed around three main themes: "mobilise", "commit" and "enlighten", the new Vin et So ...
Location:
11/12/2014 | educazione
Wise Drinking: a global app
11/11/2014, Paris, France - Wise Drinking, Pernod Ricard’s global application devoted to responsible drinking, has been enhanced with new features for the holiday season. ...
Location:
18/11/2014 | educazione
Election of new Board for WIM Aisbl
18/11/14, Brussels. WIM Aisbl General Assembly elects new Board of Administrators.The WIM Board is compose ...
Location:
07/11/2014 - 07/11/2014 | educazione
WIM presented to German university students
Last November, a special event was organised at the University of Cologne by the Students’ organisation and the Forum of Young Chemists. This event ...
Location: Cologne, Germany
04/04/2014 - 04/04/2014 | informazioni
A day at Sogrape Vinhos
On 4th of April 2014, Sogrape Vinhos, S.A. recei ...
Location: Porto, Portugal
03/03/2014 | informazioni
Connect with us on our new LinkedIn Page
Join our community and our newly developed LinkedIn page to receive relevant up-to-date information as soon as it is available, to engage with us an ...
Location:
25/02/2014 | informazioni
Jerez: the 2014 European Wine City
On 22nd February, Jerez hosted the Official Act Designation Jerez, European Wine City 2014. The event, chaired by the President of RECEVIN, Pietro I ...
Location:
29/01/2014 | informazioni
Wine in Moderation in the press
On 29 January, the Huffington Post (France) published an article mentioning the WiM Asso ...
Location:
27/11/2013 - 27/11/2013 | scienza
Wine Information Council 2nd Scientific Conference
Following the success of the 1st WIC Conference held in 2009, the Wine Information Council has decided to renew the experience with a second confe ...
Location: Brussels
18/11/2013 | scienza
QUIEN SABE BEBER, SABE VIVIR - Phase II
The Spanish campaign QUIEN SABE BEBER, SABE VIVIR was presented in Barcelona on November 18th 2013, for its second year running. The camp ...
Location:
11/07/2013 - 11/07/2013 | informazioni
Partner Education
A WIM partnership, organised by the Wines of TEJO Commission and the PSP (Public Security Police), with a WIM presentation, wine tasting and B ...
Location: Santarem, Portugal
01/05/2013 | informazioni
Io Vivo Mediterraneo
Creazione di una piattaforma digitale tramite una pagina Facebook e di un sito web che consenta a Federvini di comunicare il suo supporto attivo all ...
Location: Italy
25/04/2013 | informazioni
Nuovo sito web WIC
Il Wine Information Council ("WIC") è uno dei tre pilastri del programma WIM. Opera come punto focale di scienziati e centri di ricerca autorevoli s ...
Location: World Wide
01/01/2013 - 30/06/2013 | informazioni
Be prepared to speak with your children about alcohol
In conjunction with the Porto Municipal School Department and the Parent Teacher Association of the Pires de Lima School in Oporto, Sogrape Vinhos o ...
Location: Porto, Portugal
03/09/2012 - 31/08/2015 | informazioni
Quien Sabe beber Sabe Vivir
It is the first nationwide and the biggest worldwide campaign undertaken by the Spanish wine sector aiming at the diffusion of moderate drinki ...
Location: Spain
01/08/2012 - 30/07/2014 | educazione
LDV–VET-Art de Vivre Partnership
VET-Art de Vivre partnership, lanciata ad agosto 2012, è un progetto europeo finanziato nell’ambito del ...
Location: Europe
01/06/2012 | informazioni
Pilot project on WIM website address labelling
Launched in June 2012, the objective of this pilot project is to evaluate the impact of the voluntary labelling of the Wine in Moderation WIM ...
Location: In all the EU (except France) - Evaluation (Spain, Belgium, Sweden)
01/06/2012 - 31/08/2013 | educazione
Moët Hennessy – Responsible Consumption Training
Moët Hennessy designed a training scheme on Responsible Consumption for its 6,500 employees around the globe (about 4,000 in Europe). This tra ...
Location: Around the world
28/05/2012 - 03/06/2012 | educazione
1st Brussels Wine Week
WIM was the official partner of the 1st Brussels Wine Week organised by the Brussels-Capital Region in collaboration with Vino Maga ...
Location: Brussels
01/05/2012 - 31/05/2012 | educazione
WIM & HOTREC Partnership
HOTREC e Wine in Moderation hanno sottoscritto un Memorandum della conoscenza (MoU) per motivare e favorire la partnership, su base volontaria, a li ...
Location: Europe Wide
01/05/2012 - 30/05/2012 | informazioni
ViniPortugal - Sogrape Vinhos: Vinho a Copo
"A Copo!" (Wine by the Glass) programme launched by the by ViniPortugal (the national wine promotion agency) in Lisbon and Oporto allows consumers t ...
Location: Lisbon - Porto
01/04/2012 - 30/04/2012 | informazioni
Portuguese WIM Campaign (Phase 2)
2nd Wave of actions was led by ACIBEV. During the period running from 15 December to 29 December 2011, the 30-seconds spot of the campaign “Wine in ...
Location: Nationwide
01/04/2012 - 30/09/2012 | informazioni
Repas Divin (Divine Meal)
“Repas divin” (Divine Meal) is a “new gastronomic s ...
Location: France
01/01/2012 - 31/12/2012 | informazioni
Self-Regulation by Sogrape Vinhos
Sogrape Vinhos has implemented the WIM Self-regulation code in conjunction with the APAN Code of Good Practices in Alcohol Communication in all of i ...
Location: All Commercial Communication
01/11/2011 - 30/11/2011 | informazioni
Cracheur d' Or (Golden Spitter Contest)
The Independent Wine Growers of France decided to promote moderation in a playful and original way. ...
Location: Salon de Paris
27/10/2011 - 28/10/2011 | informazioni
The Moscow International Wine Expo (MIWE)
The Moscow International Wine Expo (MIWE) was officially started in 2011, as an internationally recognised professional communication and interactio ...
Location: Moscow
01/01/2011 - 31/12/2013 | educazione
Ascolta i tuoi Sensi
Molte scuole superiori hanno partecipato al progetto "WINE IN MODERATION – Ascolta i Tuoi Sensi", promosso da UIV ...
Location: Italy
01/01/2009 | educazione
Implementation of Self-Regulation in Spain
On January 1st 2009 the "Self-regulation Wine Code" came into force in Spain in order to follow the implementation of the European Wine C ...
Location: Spain
01/01/2008 | educazione
WIM as part of the professional training curriculum
As part of the Art de Vivre "life-skills" education pillar of WIM, the DWA developed its own training programme and tools for one-day seminars in wine-related Vocational E ...
Location:
01/01/2008 - 31/12/2011 | educazione
Vino e Giovani
Il progetto "Vino e Giovani" del Ministero delle politiche agricole, alimentari e forestali, on collaborazione con le Regioni e le Università, è sta ...
Location: Italy
| scienza
Responsible wine festivals, a must !
With summer at our doors, Vin & Société has reminded all its members about the importance of integrating responsible practices at wine tastings ...
Location: