A growing trend, wine tourism is not only a source of revenue for wine regions, for the wine business value chain and for the society, but it is also revealing and safeguarding the great cultural heritage of wine. How will wine tourism develop in a socially responsible and sustainable way?
Celebrating its first year as national coordinator of the Wine in Moderation programme in Hungary, the National Council of Wine Communities (HNT) has been increasing actions targeting professionals and consumers, developing material and increasing its reach throughout the country.
The Born Digital Wine Awards by Wine in Moderation (BDWAbyWIM) is the only competition that awards talented writers, photographers and video producers creating digital material in 7 different languages and is proud to count on an equally international and highly talented panel of judges.
Following the Oenologists‘ training curriculum, a new resolution was adopted during the International Organsiation of Vine and Wine (OIV)’s General Assembly that took place in Bulgaria in June 2017; introducing Wine in Moderation in the training curriculum of Sommeliers. With both resolutions making a clear reference and recommendation on wine, health and responsible practices training; Wine in Moderation is recognised as a necessity for wine professionals.
One of the world’s leading wine trade shows, Vinexpo Bordeaux embraced the Wine in Moderation message and presented it to its visitors from 18 to 21 June 2017.
Vin & Société has recently updated its website, regrouping all the actors involved in road safety prevention on one single platform. The aim is to empower the organisers of wine parties and festivals with all the necessary information to inform and educate the consumer about the dangers related to drink driving, raise awareness and implement concrete measures adapted to the setting of a wine festival / party.
The nice and friendly character Wim, developed in the frame of the Dutch “Wim over wijn” campagin, has come to life in a TV commercial giving tips on how to best appreciate wine.
Already in its fifth edition, the well-established social awareness campaign on moderate and responsible drinking: “Conoscere l’Alcol”, has become an annual summer appointment for the producers of wine, spirits and beer in Italy.
Press Release – Brussels, 1st of June 2017: The Born Digital Wine Awards (BDWAbyWiM) return in 2017 and will be opening for submissions on the 1st of June, accepting material in seven different languages.
The European Association Summit is the annual meeting of association executives that allows them to learn from each other and exchange good practices. The 2017 edition took place on 30-31 May in Brussels, and WiM Associaiton was selected to showcase the evolution from a start-up to maturity and Wine in Moderation‘s evolution from a European policy commitment to an international movement.
Wine in Moderation has recently launched a new online registration procedure that enables actors of the wine value chain to join the programme and register to use the Wine in Moderation logo.
“Do you know how to be moderate”* is the new Wine in Moderation campaign you will be seeing if you live in Porto, Portugal. Launched by AEVP in March 2017, the campaign which is designed around fresh and modern images, is very different than previous ones and aims at reaching a broader spectrum of wine consumers.
The famous Dutch food channel “24 Kitchen” has recently joined the Wine in Moderation programme in The Netherlands. Active through its TV channel, its website, and social media (Facebook, Instagram and Twitter), “24 Kitchen” is a food & lifestyle platform that has been awarded best digital broadcaster and website three times in row.
Beautiful Istria, along the coast of Croatia was recently elected as 2017 Wine City (village) of the year by Munskänkarna. Elected every year by the Swedish Consumer Association, the wine city of the year is selected based on a number of criteria, among which vicinity, quality and innovation.
ProWein closed its doors on Tuesday after three intense days, welcoming over 55,000 visitors and 6,500 exhibitors. Wine in Moderation also joined the fair sharing information and creating value.
The Wine in Moderation message will be present at ProWein, one of the world’s leading wine trade fairs which will take place in Düsseldorf, Germany from 19 to 21 March 2017.
At a time when the Danish “hygge” calls for a “well-being” and that the Japanese Wabi-Sabi promotes appreciating the beauty in the “naturally imperfect world”, the question everyone asks is: when did we start needing reminders to enjoy the simple pleasures of life?
What is the best way to plan my visit to the wine expo? Have you ever asked yourself this question in the past? With the expo season going at full speed, the Greek National Inter-professional of Vine and Wine took the matter into their hands a developed a hand out that was distributed in the occasion of the one of the biggest Greek wine expos: Oenorama.
With the aim of always reaching more wine consumers, the “Wine in Moderation” website has been translated into four additional languages reaching a grand total of ten languages*.
Wine in Moderation has always believed that a greater understanding of tasting and appreciation of wine can improve the consumer’s enjoyment and as a result generate a more moderate and responsible consumption.
The WiM Association has therefore recently developed a new “Guide for Tasting” destined at wineries and bigger wine companies to give easy and ready to use tips and hints to enhance their wine tastings and further improve and facilitate a responsible and moderation consumption of wine.
On 28 January 2017, Noélie Genevey – WiM Association Board Administrator presented the Wine in Moderation programme to the members of the Federation of Wine Brotherhoods in the occasion of their general assembly that took place in Paris, France; building on the great heritage of wine and opening to a new public.
The National Inter-Professional Organization of Wine and Vine (EDOAO – Wines of Greece) launched the Wine in Moderation programme with a week filled with important activities from 29 November to 4 December 2016.
On the 4th and 5th of October, key wine actors of the Wine in Moderation programme, scientists, media and NGO leaders from around Europe, gathered in the beautiful wine town of Rust, in Austria to learn more about the latest scientific aspects on wine and health and exchange best practices on how they can support wine professional in the sector’s common effort to encourage moderation and healthy lifestyles.
This important gathering of the Wine in Moderation Programme, hosted by the Austrian Wine Academy was also the opportunity to celebrate the commitment of the WiM Association members and to welcome one more associated partner in the Wine in Moderation movement.
With the aim of giving more targeted information to the young adults visiting the “Pedagogical Centre about Port and Douro Wines”, the Association of Port Wine Companies (AEVP) has recently developed new Wine in Moderation booklets presenting the moderation message in a simpler and more comic way.
With education at the core of its activities, Vin & Société has been developing projects to meet the challenges associated with responsible consumption. The French association signs a partnership with the KEDGE Business School to train the new managers of the French and international wine industry on issues related to responsible drinking.
For the third year in a row, Eat! Brussels Drink! Bordeaux takes on the moderation message and integrates it in its communication. Fully dedicated to the discovery of gastronomies from around the world, the festival also puts forward the link between gastronomy and wine by welcoming Bordeaux wines to the party.
The 2016 edition of the Born Digital Wine Awards, brought to you by Wine in Moderation (BDWAbyWIM) recently closed submissions, receiving 267 entries 22 countries from across the world of wine; an increase of 20% compared to the 2015 edition.
A new Wine in Moderation video currently available in 7 languages, was created by the WiM Association, with the aim to explain in a fun and fresh way what the Wine in Moderation Programme is about, who is behind it, what type of actions are developed and of course what makes it so special.
The WiM association is happy to announce that the Wine in Moderation Programme Implementation Report 2014-2015 is now available online. 2014-2015 has been a period of growth and action but also a year of planning for the future bringing new thoughts and ideas to the table.
Portuguese Health Authorities publish the Mediterranean Diet Wheel, associating wine in moderation with the Mediterranean eating pattern.
A symposium on Viticultural-enological factors and health attributes of wine was oragnised by the Catholic University of Piacenza, in the frame of the International Master of Science programme VINTAGE and with the participation of the WiM Association.
Bodegas de Argentina receives a special mention from the Congreso University, in Mendoza, one of the five most important Universities of the country.
Following its successful “Taste of Europe” campaign which took place last year, Friends of Glass – FEVE confirms its commitment to Sustainability and Responsibility and launches a new campaign: “Endless Lives of Glass”.
After using our old leaflets for some years, it was time for some refreshing changes. We are therefore happy to announce that the Wine in Moderation leaflets have adopted a fresh and modern look adding dynamism and vitality to the information of moderate and responsible consumption.
21.04.16, Barcelos, Portugal. The European Confederation of Independent Winegrowers (CEVI) renewed their commitment to Wine in Moderation and reinforce their aim to encourage a moderate and responsible consumption of wine.
For yet another year, FIVS held their Global Trade Policy Conference, in Brussels. WiM association was there to inform the high representatives of wine and spirits business about the Wine in Moderation Programme Implementation and raise significance on social responsibility actions.
04-14 April, Paris. WiM Association proposals to include training on moderate drinking and responsible business practices in the OIV recommended guidelines for the training curricula of Sommelier and Oenologist were accepted during the OIV spring technical committees.
16 March 2016, Lisbon – ACIBEV and ViniPortugal sign a Partnership to collaborate and deliver training on Responsible Service of Alcoholic Beverages.
3 March 2016, Budapest – WIM Association presented the Social Responsibility Programme of the wine sector in the 4th edition of the Wine Law and Marketing Conference.
With the aim to further inform the German wine sector about the Wine in Moderation Programme, the Deutsche Weinakademie has launched a new concept: Wine in Moderation Advocates.
On the occasion of a tasting of Greek wines organised by the Greek Embassy of Brussels and New Wines of Greece, the Greek wine sector though EDOAO takes one step further with the WIM Association and the message of responsible consumption.
Bodegas de Argentina has signed a Partnership agreement with Bayton HHRR with the aim to educate staff and employees about drinking guidelines and responsible and moderate consumption of wine.
02-03/12/15, Verona, the culture of responsible wine appreciation was presented by Wine in Moderation Association in the Mood and Food Session of the 2nd edition of the Wine2Wine Conference in Italy.
27/11/15, Shanghai. In the framework of the “EU-China wine cooperation” project, the Wine in Moderation Programme was presented to the Chinese Alcohol Drinks Association and authorities.
Last 17 November, Bodegas de Argentina presented “Wine in Moderation: Two years after & Next Steps” at Casa Nieto Senetiner. The main objective of the summit was to share with different companies, press, wineries and government authorities the main actions that were carried out during these last two “WIM” years and the next steps for the WIM programme in Argentina, to continue building and enhancing the wine as a culinary, cultural and social experience.
On Monday 9 November, a wine tasting of the Luxembourg independent winegrowers was organised by the Independent Winegrowers’ association (CEVI) at the Embassy of Luxembourg, currently holding the Presidency of the European Union.
The 7th edition of the European Day of Wine Tourism will take place next 8 November and for the second consecutive year, wine territories on both sides of the Atlantic will celebrate this day. With the aim to make wine culture more accessible to the citizens and highlight the quality of wine, the Day of Wine Tourism is a day that invites wine and tourism lovers to enjoy the activities organised by cities and wine routes in Europe and North America.
On 28-29 October, in the occasion of their 150-year anniversary, BASF organised a Creator Space Summit to celebrate sustainability. Wine in Moderation was one of the active participants.
The Hague, 8 October 2015 – In the frame of their recent membership to the Wine in Moderation -Art de Vivre (WIM) Association, the KVNW (the Dutch association of wine merchants) launched their first multi-channel campaign: “Wim over Wijn”.
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The new WIM Observer member will undertake its first WIM activity by integrating the WIM message of moderation and responsible consumption in two important events.
28/09/15, Palermo, WiM Association took part in a dialogue meeting with Systembolaget’s External Board of Directors, for an open and broad discussion on public health issues and the Wine in Moderation Programme, together with MEP Giovani La Via (Chair of the EP ENVI Committee).
For the second consecutive year, Bordeaux wines join Brussels’ most famous food fair and Wine in Moderation is there to encourage moderation and responsibility.
In the frame of their new agreement signed last July, Bodegas of Argentina and the National Institute of Viniculture (INV) have established a responsible consumption action plan, defining several activities and events to strengthen and disseminate the responsible consumption message throughout the Argentinian wine sector.
For the 6th consecutive year, medical students from different universities were invited to attend a medical summer camp as part of their clinical traineeship. For the first time, a seminar on “wine and health” was part of the programme.
HOTREC just released its 2014/2015 Annual Report dedicating an entire page to responsible and moderate consumption and its partnership with the WIM Association.
Member states of the OIV met for the 13th General Assembly in Mainz which took place on 10 July 2015 and elected the new OIV President for a term of 3 years: Prof. Dr. Monika Christmann was elected as the successor of Claudia Inés Quini.
Mainz 5th - 10th July 2015: The 38TH OIV CONGRESS and 13TH OIV GENERAL ASSEMBLY pay a special tribute to the Wine in Moderation (WIM) programme and movement.
On the occasion of the 38TH OIV Congress, President of OIV Claudia Inés Quini presented George Sandeman, President of the WiM Association, with the OIV Merit Award for his achievements in the sector and his leadership in the Wine in Moderation-Art de Vivre Programme.
The famous vineyards and cellars of Champagne and Burgundy were added to the famous Unesco World Heritage List last 4 July joining other wine regions already included on the list.
Vin & Société has formalised a first major partnership with SYNHORCAT – the National Union of Hotel, Restaurant, Café and Catering – making training on responsible and moderate consumption mandatory for all future professionals of the industry.
A Wine in Moderation workshop was organised on Tuesday 24.06.15 at Pernod Ricard Winemakers in San Sebastian, to present Wine in Moderation developments and discuss the role of WIM Ambassador Companies in spreading the message of moderation and responsibility.
The Wine in Moderation-Art de Vivre (WIM) Aisbl took part in the first European session of The Exchange organised by Nomacorc in Montpellier on 2nd June. For this very first European edition, the organisers decided to focus on Corporate Social Responsibility (CSR) and its growing importance in today’s economy. As the international reference in the wine sector’s CSR, WIM Aisbl was invited to present the WIM programme, and its aim to encourage moderate and responsible drinking at European and international level. Its current activities notably in regards to consumer information were also presented.
After 8 successful years as Secretary General of CEEV - Comité Européen des Entreprises Vin, José Ramón Fernández has taken his next professional step to be Director of European Affairs in Pernod Ricard. Dr. Ignacio Sanchez Recarte will take over as the new CEEV Secretary General as from 1st June 2015.
While the final list of judges will be announced soon, we would like to reveal that great wine personalities have already confirmed their participation.
The DWA, one of the founding members of the Wine in Moderation-Art de Vivre (WIM) Programme and Association, has been carrying out its commitment to raise awareness and knowledge on appropriate drinking patterns in a consistent and ever expanding way since the very beginning.
With the launch of several projects, Unione Italiana Vini (UIV) has been scaling up action and is taking up the cultural challenge of wine.
With the endorsement of the Italian Ministry of Agriculture, UIV is organising a round table debate with the aim of discussing the relation between pleasure and health bearing in mind the unique place of wine in the Italian culture and society.
Le Soir, major Belgian newspaper, publishes an extensive article on the Wine in Moderation-Art de Vivre programme, where WIM is recognised as the good way to promote responsibility in the consumption of wine...
“Accompany wine with good food, alongside a glass of water": the Wine in Moderation – Art de Vivre message that Bodegas de Argentina has taken further by partnering with DANONE, leading company of bottled water, to provide a "glass" of water at all their wine events.
The new V&S website aims to put forward the wine sector’s global commitment to social responsibility as well as science based information about wine, health and social aspects, to inform and educate on moderate and responsible drinking.
Wise Drinking, Pernod Ricard’s global application devoted to responsible drinking, has been enhanced with new features for the holiday season.
The third year of the Spanish campaign QUIEN SABE BEBER, SABE VIVIR was presented during a press conference attended by several members of the authorities, celebrities and journalists.
The Wine in Moderation Commitment 2011-2013 submitted in 2014 reached excellence by receiving the highest possible score of 100%.
The VET Art de Vivre Partnership Programme awarded with very good to excellent scores across all categories, and recognised as an example of good practice.
Mr. George Sandeman (Portugal) representing CEEV, was re-elected as President, Ms. Ursula Fradera (Germany) representing National Associations was re-elected as Vice-President and Ms. Noelie Genevey (France) representing Ambassador Companies was elected as Treasurer.
Following, the Dutch Wine Trade Association's (KNVW) interest to join the Wine in Moderation movement to promote responsible consumption, WiM Association was invited to present the Wine in Moderation Programme to the KNVW’s General Assembly that took place in Gouda on 30 October 2014.
After two years and numerous meetings, the VET Art de Vivre Partnership Programme ended on 30 September 2014, delivering among others, 3 proposals on training modules for wine, health and responsible consumption specifically aimed at oenologists, sommeliers and physicians.
More than 30 lecturers of the Austrian Wine Academy participated in the annual training weekend where a new educational unit on the Wine in Moderation-Art de Vivre Programme was presented.
As part of the campaign “Quien Sabe Beber Sabe Vivir”, initiated in 2012, FEV - the Spanish Wine Federation - has recently launched the first online game about wine called TRIVINO. The game aims at promoting greater awareness on the world of wine from an entertaining approach, reporting on production areas, varieties and, of course, patterns of responsible and moderate consumption, central goal of the campaign.
We are happy to announce that the Wine in Moderation Programme implementation report 2011-2013 is now available online!
The Austrian Wine Academy which joined the WiM Association in 2013, has successfully launched its Wine in Moderation training programme in Austria´s HORECA schools making it now part of their wine training curriculum.
Bodegas Abiertas is one of the biggest wine tourism events aiming at spreading oenoturism activities. Within the actions that were carried out on the day of the event, a Wine in Moderation – Art de Vivre action was organised: "designated drivers" were not only given a wristband with the WIM logo, they also received prizes and gifts from the wineries to reward them for their responsibility.
The fourth edition of the Wine Rock Tour took place on the 3rd of May and for the first time ever, the Wine in Moderation – Art de Vivre Programme was a part of this event. This event is a unique opportunity to promote and associate passion for music, love of the land and a certain sensitivity for the wines produced as well as people’s desire to share this experience of the senses with their friends, said the organisers.
Over the last month, the Spanish Federation of Wine (FEV) and the Wine and Nutrition Research Foundation (FIVIN) have formalised two new commitment adhesions to the Wine in Moderation – Art de Vivre (WIM) programme: the “Schools of Hospitality Business National Association" and the wine route “Montilla-Moriles”.
The 2014 FIVS Public Policy Conference tackled the issue of responsible and moderate drinking. The “Moderate Consumption of Alcohol Beverages - Roundtable Discussion gave the opportunity to sector representatives from all over the world to present different actions and their results.
The 2013 intermediate report for the WIM commitment received the outstanding score of 93% in the 2013 assessment of EAHF monitoring activities, scoring way above the EAHF’s commitment average.
For the first time ever, a sommelier association has introduced a question about responsible serving in the annual national contest of best Sommelier.
The 13th meeting of the Committee on National Alcohol Policy and Action took place on 4-5 March 2014 in Brussels, Belgium.
Decanter, one of the most famous magazines of the wine sector, dedicated a one-page article to Wine in Moderation and the second Wine Information Council conference that took place in Brussels in November 2013.
On 22 February, Jerez hosted the Official Act Designation Jerez, European Wine City 2014. The event, chaired by the President of RECEVIN, Pietro Iadanza, counted on the attendance of the latest European Wine Cities, Marsala (2013) and Palmela (2012).
City of Jerez and "Jerez Wine & Brandy Route" join the WIM Programme !
SOGRAPE Vinhos launched the project "Let's take action to life": a monthly thematic information leaflet sent out to all Sogrape Vinhos employees. This leaflet aims at making Sogrape Vinhos coworkers aware of the benefits of moderate consumption, of a nutritious and balanced diet, exercise, etc. showing the will of Sogrape Vinhos to invest, educate and inform its employees about a moderate consumption and a healthy diet.
29/01/14, the Huffington Post (France) published an article mentioning 2nd WIC Scientific Conference and Wine in Moderation-Art de Vivre.
Spanish Federation of Wine (FEV) & the Wine and Nutrition Research Foundation (FIVIN) formalised a new commitment adhesion of the “Serranía de Ronda Wineries and Wine Route”, ENOFUSION, ENOFESTIVAL...
On 4 December 13, Qvevri, the traditional Georgian winemaking method, was added to the List of the Intangible Cultural Heritage of Humanity.
The Wine in Moderation – Art de Vivre Programme was presented at the 3rd annual Human Resources Forum of the Vitivinicultural Industry of Argentina (Foro Annual de Recursos Humanos – RRHH) whcih took place on 5 December 2013.
The Wine Information Council welcomed more than 100 experts from all over the world for its second scientific conference: Wine in Moderation – from Science to Art de Vivre.
Driven by the European wine sector in Spain and managed by FIVIN, by delegation of the Spanish Wine Federation (FEV), WIM (Wine in Moderation-Art de Vivre) promotes responsible consumption of wine and cava.
Stylianos Filopoulos, director of the WiM Association, was invited to present the WiM Association and the Wine in Moderation Programme at the first edition of the Wine Vision conference which took place in London from 18 - 20 November 2013.
The 2nd phase of the broad & successful campaign in Spain was presented on November 18th 2013 in Barcelona with the participation of prestigious ambassadors and senior representatives.
Bodegas de Argentina (BAAC): Enganging the whole Argentinean wine sector to Wine in Moderation-Art de Vivre Action.
Following the success of the 1st WIC Conference held in 2009, the Wine Information Council decided to renew the experience with a second conference: “Wine in Moderation: from Science to Art de Vivre”. The conference took place on 27 November 2013, in the Silken Berlaymont Hotel, in Brussels Belgium.
With summer at our doors, Vin & Société has reminded all its members about the importance of integrating responsible practices at wine tastings and wine festivals to prevent risky behaviours. It is a question of ensuring four essential values at the heart of welcoming visitors: conviviality, sharing, discovery and safety.