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28 MAY 2015


Canva of the launching of Paralelo 40


In an event that took place in Barcelona, with the participation of more than 100 scientists, representatives of authorities and economic operators, the MDF launched the “Paralelo 40 - WORLD MEDITERRANEAN DIET SURVEILLANCE SYSTEM” with the endorsement of a large number of local, national and international stakeholders, among them WIM aisbl, FEV and FIVIN. Paralelo 40 is a global multidisciplinary project supported by a Scientific Advisory Board which aims to understand and analyse the trends, evaluate findings and disseminate information and knowledge on the Mediterranean diet and healthy eating habits.




Logo of the Born Digital Wine Awards brought to you by Wine in Moderation Renowned personalities join the judging panel of the BDWAbyWIM
13 May 2015

While the final list of judges will be announced soon, we would like to reveal that great wine personalities have already confirmed their participation. Among others, we can already count on the participation of: Pedro Ballesteros – MW, Willi Klinger – marketing expert, Elin McCoy – well-known journalist and international wine judge, Sarah Abbott – MW, Hervé Lalau – wine journalist and Andre Ribeirinho – wine entrepreneur.
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Logo of the campaign: Which taste are you? Friends of Glass maps Europeans’ taste
28 April 2015
Friends of Glass-FEVE – WIM Partner – is launching a new campaign: “Taste of Europe” with the aim to discover which tastes best represent the diverse range of cultures across Europe ranging from the spiciness of the Mediterranean to the saltiness of Central Europe.
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Essencia do Vinho 2015 Sogrape Vinhos at Essência do Vinho 2015
26 February - 1 March 2015

Sogrape Vinhos present at the 2015 “Essência do Vinho” to promote the “Wine in Moderation – Art de Vivre” (WIM) Programme. Various activities were organised with the objective of raising awareness about the benefits of moderate consumption and the risks of the abusive consumption of alcohol.
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Malbec Open Days 2015 Social responsibility at the Malbec Open Days
17 April 2015

For the second consecutive year, Bodegas de Argentina supported the Malbec Open Days with several social responsibility activities. The Wine in Moderation-Art de Vivre programme and Villavicencio water, a new WIM alliance in Argentina, adopted a strong position during the event and strongly supported the concept of drinking water alongside a glass of wine. The WIM message of moderation was spread, and mineral water was distributed to participants.
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Logo of the Deutsche Weinakademie Wine experts: ambassadors of responsible consumption?
May 2015

With the goal to increase wine experts’ professional and personal competences, the Deutsche Weinakademie (DWA) has taken the initiative to offer a one-day Wine in Moderation – Art de Vivre seminar to a number of them. Wine professionals are often first in line when talking to consumers; these professionals should thus be well informed about issues regarding the responsible consumption of wine.
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Claudia Stein Hammer during her presentation Sector self-regulation at the heart of discussions
April 2015

Responsible wine communication was recently at the centre of discussions in Germany. Invited at the yearly symposium of the German Raiffeisen Federation, Dr. Claudia Stein-Hammer from the Deutsche Weinakademie presented what is currently being done by the wine sector to reinforce responsible commercial communication of wine.
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The Exchange

Montpellier, France
Responsib'All Day
Pernod Ricard
Paris, France
2 11
38th World Congress of vine and wine

Mainz, Germany
General Assembly of the International Organisation of Vine and Wine 
Mainz, Germany
6-8 10

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