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News & Stories of WiM
Initiatives de nos membres

22.05.2023

Wine in Moderation and Mezzacorona Unite for Responsible Wine Consumption

Wine in Moderation and Mezzacorona Unite for Responsible Wine Consumption

On May 22, 2023, Wine in Moderation and Mezzacorona joined forces at Mezzacorona's state-of-the-art facilities in Trento, Italy, for a collaborative presentation. This significant event highlighted Mezzacorona's pivotal role as our esteemed Ambassador Company.

Luca Rigotti, the President of Grupo Mezzacorona, and Sandro Sartor, the President of Wine in Moderation, delivered a joint presentation to a captivated audience. They discussed the invaluable tools provided by Wine in Moderation to encourage responsible and moderate wine consumption, emphasizing the programme's vital importance for the wine sector.

During the presentation, Sandro Sartor, our president, delivered a compelling talk, emphasizing the indispensable role of moderation in ensuring the long-term sustainability of the wine industry. We are thrilled to collaborate with Mezzacorona in our shared mission to encourage responsible wine consumption and drive positive change.

This partnership signifies a significant milestone in Gruppo Mezzacorona's commitment to promoting responsible and moderate wine consumption. By closely working with Wine in Moderation, Gruppo Mezzacorona will actively promote the values and messages conveyed by the WIM Program.

Gruppo Mezzacorona has earned a well-deserved reputation for producing high-quality wines that are celebrated worldwide. For decades, they have demonstrated their commitment to sustainable practices, from vineyard to bottle, and have been recognized for their environmental and social responsibility. Through this partnership with Wine in Moderation, Gruppo Mezzacorona reaffirms their dedication to sustainability and responsible wine consumption. Together, we strive to create a more conscious and balanced wine culture.