Pour vous offrir une meilleure expérience, notre site utilise des cookies. Pour continuer à naviguer, vous devez accepter notre politique de cookies

J'accepte

Informations des cookies

Notre site utilise des outils, tels que des cookies, pour analyser et améliorer votre expérience. Vous pouvez vous désinscrire de ces suivis:

Statistique

Nous utilisons des outils, tels que Google Analytics, pour suivre le trafic Web et vérifier l'efficacité de notre site.

Essentiel

Cookies requis pour les services essentiels et les fonctionnalités telles que les formulaires de connexion, l'intégration du panier et le contrôle d'accès. Sans eux, notre site Web ne peut pas fonctionner correctement et nous ne pouvons fournir aucun service. La désactivation n'est pas disponible.

Ces paramètres seront conservés pendant 24h

News & Stories of WiM
Initiatives de nos membres

13.09.2022

FEV and the International University of La Rioja (UNIR) launch a master's degree in wine tourism covering social responsibility and the Wine in Moderation Programme

FEV and the International University of La Rioja (UNIR) launch a master's degree in wine tourism covering social responsibility and the Wine in Moderation Programme

The International University of La Rioja (UNIR) and the Spanish Wine Federation (FEV) have joined forces to promote training, research, technology transfer, specialised technical advice and the exchange of experiences in different areas related to general management in the wine sector.

The result of this collaboration is the launch of UNIR's Master in Wine Tourism, which first edition will start next November. The master will include a specific module on  “Sustainable development and social responsibility in wine tourism”, which will focus, among others, on the Wine in Moderation Programme and evaluate how to apply it on wineries’ sustainable wine tourism strategies.

This specific module will be covered by the Director of Communication and Institutional Relations of our Spanish National Coordinator, FEV, Eduardo de Diego, who is also the point of contact for Wine in Moderation in Spain.

In addition to the application of the Wine in Moderation Programme in wine tourism, the module dedicated to social responsibility will address other issues such as the Sustainable Development Goals, some basic notions on wine and health and the importance of addressing sustainability through a global approach that goes beyond environmental issues.

In addition, during the whole duration the Master's degree, students will learn how to create memorable experiences that integrate digital interactions and visits to the wineries, become familiar with digital marketing tools that will help them position their brand, discover how to use KPIs to measure the profitability and effectiveness of campaigns and learn about the attributes that should be included in social and environmental sustainability.