"Celebrate life with Malbec": Bodegas de Argentina celebrates the flagship grape variety with different events in the city of Buenos Aires
In the occasion of the eleventh edition of World Malbec Day, Bodegas de Argentina and Winiexperts, together with DobleV have developed the campaign “Celebrate life with Malbec” to increase the recognition and exposure of this flagship variety.
Among the activities of the campaign an online event where three renowned national winemakers led a special tasting to celebrate Malbec: Mariano Di Paola, Marcelo Pelleriti and Lucas Niven. The winemakers, together with the internationally renowned musician and co-producer of Pelleriti wines, Juanchi Baleirón, talked about their particular vision of the grape variety.
Attendees had the possibility to access the online event either as simple spectators or to take part in the tasting as well as t
With the motto of “Shared is always better”, the tasting pack was designed to be shared among friends, couples, and family, embracing the message of the Wine in Moderation Programme.