Self-Regulation by Sogrape Vinhos

Sogrape Vinhos has implemented the WIM Self-regulation code in conjunction with the APAN Code of Good Practices in Alcohol Communication in all of its communication and promotional material, resulting in the inclusion of the WIM logo and the authorised Responsible Drinking Message in all commercial communication. This is estimated to have made over 15 Million impacts during 2011-12.

In addition to this in Portugal, Sogrape applies a Code of Good Commercial Practices covering Sales and Marketing by the national distribution company.